The internationally acclaimed Rockit apple features on national television.
Rockit, produced by Hawke’s Bay pipfruit grower Phil Alison is growing a small apple with a big future.
At last year’s NZ Food Awards, Rockit was a finalist in the Supreme Award, and in Berlin at Logistica (a fresh produce trade show) it was a finalist in the Innovation Award.
The apple – the smallest on the market and packaged in an innovative tube has taken the world by storm and is now sold in Taiwan, the UK,
Mr Alison describes the variety as similar to Pacific Rose. It has high natural flavour and sugar levels, and stores well.
Plant & Food Research bred the apple in the late 1980’s but when it was made available to the industry, many thought the variety was too small.
Mr Alison began working with it in the late 1990’s and has trademarked the name Rockit. The apple was launched nationally and internationally in 2010.
“The apple is targeted at consumers on the go, who want an alternative to a chocolate bar.
“It would be great to see the apple (in their tubes) in pushchairs and cars.