Media releases - Word Wizard

By: Word Wizard  06-Dec-2011

News and media releases

What are they?

A one or two page document announcing something newsworthy that is sent to the media for publication. It is often accompanied by a relevant photo and possibly other documents such as a  company profile, FAQs, etc

How can they help you?

By gaining free publicity for your business in publications read by your target market. One of the best ways to get your name in print for free when you want to raise awareness amongst potential customers.

Media releases can also be used on your website, posted to your Facebook and LinkedIn profiles, and used as articles on the web.

When should you have one?

Whenever you have a newsworthy event or happening to announce. Examples are winning an award, moving premises, hiring someone or launching a new product or service. Whatever you think your customers and potential customers would find interesting.

Other products and services from Word Wizard


Feature articles - Word Wizard

Editors regularly receive queries about on-spec articles and will quickly let you know if your article is to be used. Feature articles are newspaper and magazine editorials that are about a specific topic or your business. Feature articles have not until recently been an everyday marketing communications tool.


Advertisements - Word Wizard

Until recently, most companies advertised in their local papers, relevant magazines, on the radio and - if they were big enough - on TV. If you are considering offline, my advice is to go for the editorial-style advertisement. Some are funny, some tug at the heart-strings, and some are mindblowingly silly. The problem is that not all advertising brings in business.


Services - Word Wizard

At Word Wizard we are masters at creating business and marketing documents that solve your communications problems and get you noticed. We write grant applications and donation solicitation letters. Need money for a non-profit organisation. Examples of some of our writing.