News and media releases
What are they?
A one or two page document announcing something newsworthy that is sent to the media for publication. It is often accompanied by a relevant photo and possibly other documents such as a company profile, FAQs, etc
How can they help you?
By gaining free publicity for your business in publications read by your target market. One of the best ways to get your name in print for free when you want to raise awareness amongst potential customers.
Media releases can also be used on your website, posted to your Facebook and LinkedIn profiles, and used as articles on the web.
When should you have one?
Whenever you have a newsworthy event or happening to announce. Examples are winning an award, moving premises, hiring someone or launching a new product or service. Whatever you think your customers and potential customers would find interesting.