Feature articles - Word Wizard

By: Word Wizard  06-Dec-2011

What are feature articles?

Feature articles are newspaper and magazine editorials that are about a specific topic (eg your industry) or your business. Today, feature articles are also widely distributed on the Internet via a business's website and other article sites.

They typically range from 500 to 2000 words in length and are often accompanied by high quality photos.

How can they help you?

When should you have one?

Feature articles have not until recently been an everyday marketing communications tool. In magazines and newspapers, unless you purchase the space, it can be difficult to get them published in their entirety. If you submit one on-spec (without it being requested), you run the risk of part of it being used in a larger article, and the rest discarded. However, editors regularly receive queries about on-spec articles and will quickly let you know if your article is to be used.

Thanks to the Internet, articles are now part of many companies' online strategy. They can be posted on a company's own social networking sites (Facebook, Twitter etc), placed on their websites (also case studies are more common for use as a sales tool) and submitted to article sites in order to gain a wider audience and build profile.

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