Website SEO, Web content, Web copy

By: Word Gurus  05-Apr-2012
Keywords: Copywriter, Website Seo

You won’t spend too long scrolling through websites before you hit some really bad content. Spelling errors, grammar errors, strange sentences and inconsistent voices – things that would make your English teacher pull their hair out! Unfortunately, not many potential customers will stick around if they view your website as unprofessional. And what’s more, potential customers won’t even land on your site in the first place unless your content is search engine optimised – with the right keywords and phrases that they’re looking for. Also, don’t forget that even if your content is professional and search engine friendly, it still needs a third key ingredient; strong calls to action. The purpose of your content is to drive a browser or customer to make a decision – buy a product, sign up for a newsletter, or enter a competition. Your copy should have a clear, appealing sales pitch that gets results.

That’s what the Word Gurus copywriting team do best.

You might wonder, ‘What is a copywriter, anyway?’ A (skilled) web copywriter is someone who can take basic information about your company and produce pages of search engine friendly content that not only present a professional image, but also drive your browsers to become ‘converted’ customers.

Our Process:

  • Research industry relevant keywords – our copywriters understand SEO principles and will find out exactly what words your potential customers are using to search for so we can skilfully work this into your content.
  • Write up your content; incorporating keywords, appropriate internal linking so readers can easily navigate throughout the site, and strong calls to action. (N.B. If you would also like meta-data such as page titles and tags written then we can do this for an additional $10 per page)
  • Present you with your completed content (usually in a Word Doc format, or as a Google Doc if preferred), and make any minor changes you require.

Our Current Rates: (for new website content)

  • 5 pages = $300
  • 10 pages = $550
  • 15 pages = $800
  • 20 pages = $1,000
  • 20+ pages – we quote on a job by job basis.

*Meta-data such as page titles, tags and descriptions can also be written up for an additional $10 per page if required.

Need a content refresh? We will also quote for rewrites/edits/formatting of existing content – usually around $40 per page.

Let’s get started!

The information in this article was current at 27 Mar 2012

Keywords: Copywriter, Website Seo

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Includes time spent liaising with you or your client and any necessary research. 20+ Pages – we quote on a job by job basis. Excludes submission to article sites. Keyword Report + Rankings Report.


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Although we don’t usually recommend a DIY approach to content, and would prefer to work with you on developing or rewriting your copy with web SEO in mind, if you are determined to go it alone then we recommend you invest in some expert SEO research. Keyword Report + Rankings Report.