What is marketing really about?
Courage Marketing Limited
How often is the word marketing used when actually the intended meaning is advertising? Too often to count. Actually, advertising is just one piece of the marketing puzzle. And it should not be the first think one thinks about when they think about marketing.
The reality is, marketing encompasses everything you do in your business. It connects the business plan with why you do something, how you do it, what you do, and ultimately selling what you do. Marketing is a process of defining the value that you offer, who you offer it to, and how you communicate the value you are providing.
So, before you think about branding, building a website, or advertising, first think about why you are in business and who you have set out to serve. Get a Marketing Strategy and Implementation Plan! It will save you money in the long run and you will have greater confidence you are doing the right things for your business success.
Courage Marketing can help you develop a marketing strategy and implementation plan. Contact us today for a free consultation.