UMR has been continually polling the New Zealand electorate since 1991. We have the most comprehensive database tracking political parties, leaders, issues, mood and perceptions of the electoral system. Our experience in political issues and campaigns is unmatched.
We use qualitative research to canvass and explore issues in the community, candidate attributes, and reactions to policies and communications materials.
Quantitative polling includes continuous Omnibus monitoring, stand-alone mid-term studies, nightly tracking in the lead-up to elections and rapid reaction monitors in individual constituencies.