Wellington TOP SHOP Overall Winner 2012
Rasha Taylor - Couture Designer
Bridal Wear, Wedding Dress, Bridal
DESIGNER BOUTIQUE WINS WELLINGTON TOP SHOP 2012
The Wellington round of the NZ Retailers Association TOP SHOP Awards for 2012 has just been held, and a new business has taken out the supreme award.
Rasha Taylor Couture, a designer bridal boutique from Upper Hutt, went into the awards night as a finalist in the START UP category, for retailers that started up after January 1st 2011. On the awards night, owners Steve and Rasha Taylor were thrilled to win their category, but stunned to find out they also won the OVERALL TOP SHOP AWARD 2012.
"It is most unusual for a Start Up business to win the supreme Top Shop award," says business owner Steve Taylor, "especially as we were very much an underdog going into the awards night. Our choice to open on Main Street, Upper Hutt certainly raised a few eyebrows amongst other entrants - but our focus on customer experience and high quality products means our clients travel from all over New Zealand and beyond to buy from us."
Rasha Taylor Couture is open by appointment only. "Purchasing designer dresses is not like purchasing normal clothes, so our customers seek us out specially. By being open by appointment only, we know Rasha can give each customer the attention they deserve, and ensure they have the privacy to select a special dress in an exclusive setting." Rasha Taylor, already an award winning designer, does all the customer consultations, providing an exclusive designer made-to-measure service. "We offer our clients the choice to have their garments made either in New Zealand or in China. All imported garments are fully quality controlled by us and adjusted in fittings to ensure the perfect fit. We also stock a range of ready made garments that can be purchased off the rack. Customers are given the opportunity to order these to their own measurements and choice of colour."
"The greatest challenge for us has been competing with online trash. Every week we get numerous enquiries all with the same question - 'I've bought a dress online, and it doesn't fit - can you fix it?'. With few consumer guarantees when purchasing from offshore, the amount of knock offs and cheap 'junk' flooding the market is disconcerting -so we aim to educate our clients as to why they should from us. Buying dresses blindly online is Russian Roulette - and you get what you pay for. Often we have customers whom have bought online and been so dismayed by the dress when it finally shows up, they end up rushing to us and purchasing only days or hours before an event, wishing they had just come to us in the first place. We know we have a top product at the best price, and the service and shopping experience to match - but for the peace of mind, there really is no price tag."
Rasha Taylor Couture specialize in designer bridal wear, gorgeous wedding dresses, elegant
evening dresses and stunning ball gowns. It is at 208 Main Street, Upper Hutt and is open by appointment only. For an exclusive appointment, contact Rasha Taylor on (04) 977 5949 - or visit www.rashataylor.co.nz
, Bridal Wear
, Bridesmaid Dresses
, Cocktail Dresses
, Wedding Dress