Conference : NGIA

By: Ngia  06-Dec-2011
Keywords: Conference, Gardening, Nursery

Congratulations and Thanks

It’s been said before, but I’ll say it again – Conference 2011 was pivotal for the Association, its members and our industry.

  • Congratulations to those who attended and supported the Board’s desire to move the Association into “front footing development” mode.  Our proposals received overwhelming support and while I am sure some were in “support it and wait and see” mode, it was most heartening to have us agree on the basic premise.
  • Thanks go to attendees, for I recognise that there is a fair bit of “trust us, we know what we’re doing” in our proposals, and that requires a quantum leap of faith given the sums of money involved.  Rest assured though there is little I regard as more important than getting our Strategic plan and Consumer Promotions Plan into the market place.

In summary the AGM established:

  • New fee levels as circulated with June’s newsletter.  These will be invoiced in August and will take into account the first installment invoice we sent in May to cover the period from 1 April to 31 July.  We will willingly accept payments over six months for those who wish to establish an automatic payment schedule.
  • A Development and Promotions levy – also as per the details sent with June’s newsletter.  We will invoice this in two parts – October and March.

Our Strategic plan sets us on a solid development path; I welcome your feedback and thoughts on our plans and how we might shape the environment we work in for the betterment of members.

Welcome to the new “Go Gardening”  [insert new logo]

A major component of the Consumer Promotions Plan is the launch of our new “consumer facing brand” – Go Gardening.  What’s new you might ask?  Well, until now Go Gardening has been restricted to our consumer magazine with many other consumer facing activities and materials under the guise of Gardening New Zealand and NGIA. 

Likely the public is confused, and Hotfoot, our chosen agency, viewed Go Gardening as an ideal consumer brand – it’s descriptive of our consumer face, has existing positive market presence and is a clear and strong call to action.  Hence from spring our entire consumer engagement will be under the auspices of “Go Gardening”:

  • Television advertisements extolling the virtues of gardening and shopping with Go Gardening stores – that is you, our members.
  • A redesigned magazine
  • New websites and Facebook
  • Go Gardening branding elements for use in store – see some ideas on the insert
  • Point of sale materials around the products and themes feature in the TV ads.

Television and the Magazine

Everything kicks off during August with key dates being determined by spring’s Go Gardening magazine (29 August) and an 8 week television campaign (25 September to 20 November).

There will be two TV ads – one being the above mentioned “Go Gardening” benefits and branding module, the second featuring a range of products from yet to be determined sponsors.

The magazine will work hard to support the TV campaign, and the TV ads will strongly advocate the magazine and the need to get into a Go Gardening store.  Note the TV campaign spans both the spring and summer edition of the magazine so there’s plenty of scope for enhanced consumer activity.

And hello from the new “Gardening New Zealand”

In a similar fashion, we’ve retained “Gardening New Zealand”, given the branding a facelift (really more of a new face) and redefined its use to encompass our “industry face”.  We’ll use it in our work with our members, government and other third parties.

Hence the title of this newsletter “Gardening New Zealand News”.

We however remain “The New Zealand Nursery and Gardening Industry Association” and exist for the benefit of all members.  While the initial major thrusts of our Strategic Plan appear “retail and consumer centric”, developments around nursery best practice, member professionalism, training and skills, workshops and seminars are not far away.

Some concern was expressed at conference that we were not meeting the needs of nurseries that do not feed products through to retailers and consumers – for example nurseries with a large revegetation market or those supplying orchards, market gardens and the like.  If you fit into these or a like category, we’d welcome your thoughts on just what we might need to do.

A Communication Strategy

While some 70 member companies were represented at conference (153 delegates – our best turnout in recent times) we still have a big job getting the message to, and receiving feedback from other members.   We will have Regional Cluster Forums and briefings throughout the country in July and August.  While the timetable and venues are not confirmed, we’ll be in around 10 centres.  I urge all of you to get to one of these meetings – and bring a colleague, be they member or non-member. 

Conference 2012

Auckland, week commencing 16 July. 

And in 2013 we’ll more than likely be heading back to the South Island and aligning future conferences with a general policy of “main centres” and the week following the July school holidays.

Industry levy

An industry wide levy akin to Australia and other New Zealand horticultural sectors featured in feedback at conference.  Rest assured it’s on the list – see Objective 6 in our Strategy – second item in “Financially viable”.  We’ve work to do at government, member and non-member levels, and this begins second half of the year.

Support your fellow members

An idea mooted at conference called for members to support other members – after all that’s one of the reasons for joining many organisations.  If we anticipate encouraging consumers to shop with members, should our members not act in a similar fashion through the supply chain?  To that end we provide a member list with this newsletter and ask that you consider who you are doing business with.

John Liddle

Keywords: Conference, Gardening, Nursery

Other products and services from Ngia


Gift Cards & Vouchers : NGIA

Fantastic new gift card technology makes these GNZ Gift Cards the first in New Zealand that can be purchased and redeemed at different stores around the country - so now you can purchase a gift for anyone in New Zealand. The NGIA owns and operates New Zealand's only national gardening Gift Card scheme - Gardening New Zealand Gift Cards.


Go Gardening : NGIA

For retailers the magazine provides the opportunity for more informed customers and hopefully therefore increased sales. Go Gardening is a “classy little magazine” packed with fantastic gardening inspiration for the whole family. Simply download the following, print it, fill it in and send together with cheque or Credit Card details to. It is available quarterly, free, from your local Gardening New Zealand retailer, or by subscription.


Industry Awards : NGIA

Open to all nurseries in the industry, the competition gives entrants an opportunity for their business to be assessed by a knowledgeable and independent judge. The NGIA Awards have played an important role in raising industry standards for many years, and each year the calibre of entries heightens the competition. The many benefits from entering include being recognised by your peers and seeing how you stack up against the rest.


Plant Trolleys : NGIA

The receiver of Trolleys checks that all trolleys are received complete, undamaged, clean and workable when exchanged. Each nursery, transporter or retailer hires the number of Trolleys needed to run their business. The receiver of loaded trolleys must always have an equal number of trolleys ready for exchange. They are responsible for ensuring no trolleys or components are lost. Truck drivers and retailers hours of packing and handling time.



She lectured at Christchurch Polytechnic School of Horticulture for a number of years, is currently Show Ambassador for The Ellerslie International Flower Show and a sought after public speaker on gardening. Rachel identifies the Re build and the Garden City as a priority for both the people of the city and also to the garden industry which operates and supplies the region.