By: Human Synergistics  05-Apr-2012

The AMA (American Management Association) DISC Survey has been developed by Dr Robert A Cooke of Human Synergistics/Centre for Applied Research. Based on William Marston's DISC framework, the AMA DISC Survey measures the four basic styles of behaviour: Directing, Influencing, Supportive, and Contemplative.

Marston's model has been used now for over 40 years as a feedback process for individuals to understand their personal styles and the strengths and weaknesses within each. In this case, no style is inherently better or worse than the others and all styles can contribute to (and potentially detract from) individual and group effectiveness.

An AMA DISC survey is unique in that it not only measures the strength of each style, but also separates out the productive and counter-productive aspects of each style. This allows for considerably more analysis, particularly in terms of development planning.

Unique Characteristics of the AMA DISC Survey

These are:

  • Specifically assess on-the-job behaviours (not general personality preferences)
  • Plan more effective programs using feedback on both productive and counter-productive traits - so you know what to build on and what to work on
  • Get immediate results, including charts, graphs and summaries
  • Be confident that results are accurate. AMA's DISC Survey meets American Psychological Association & American Educational Research Association standards for reliability and validity


The personal styles are relevant to programs focusing on:

  • personal development, time management, interpersonal relations, emotional intelligence;
  • team building, problem solving and decision making;
  • conflict management and organisational change.

Other products and services from Human Synergistics



Building self awareness through feedback, creating a reality check through appreciating others' viewpoints and monitoring progress towards a preferred state help individuals, groups and organisations build successful development programmes. The capacity to become aware of self in relation to others and to the organisation, underpins all of Human Synergistics' development tools.


Developing Individuals

A process that leads to awareness of current behaviours, acceptance of the impact these have on personal effectiveness and action steps to build constructive thinking and behaviour.Our individual development and feedback tools do more than simply provide insight â?. Our standard - and our continuing goal - is to offer products that meet rigorous academic and psychometric standards while being practical and relevant to the real world.


Life Styles Inventory™ (LSI

With the feedback helping individuals more clearly understand what is currently supporting and hindering their personal effectiveness, with guidance to developing more constructive styles of thinking and behaving. With researched links to personal satisfaction, stress, effectiveness and quality of interpersonal relationships, the LSI can truly help people change their lives.


LSI Conflictâ

Provides a framework though which individuals can understand different conflict styles and the impact these have. Clearly identifies the impact an individualâ??s thinking has on conflict situations. Helps build constructive thinking strategies for effective conflict resolution. Meets rigorous academic and psychometric standards. Out and out conflict is not.


Developing Managers

Our standard - and our continuing goal - is to offer products that meet rigorous academic and psychometric standards while being practical and relevant to the real world. It is absolutely critical that the the practices and cultural impact of these managers are aligned with the organisationâ??s visions. Middle level managers have a unique position within any organisation, as they typically have to manage up, as well as down.