Market Research - services
Curia offers a number
of services including:
Curia can design,
implement and analyse a telephone poll for you. This can either be from
a list of customers or stakeholders supplied by a client, or we can randomly
survey the public. Such random survey can either be over all of New Zealand
or a specified sub-group.
We work closely with
our clients to ensure the questions asked will be of maximum benefit (the
right answer to the wrong question can be worse than the wrong answer
to the right question), to provide meaningful results which highlight
the significant findings, and present the results in person (if requested)
to a group of your choosing.
An indicative pricing
schedule of our costs for these polls, are available upon requests.
The costs are all
- Client liaison
- Producing question
- Selecting random
- Programming database
- Polling staff
- Toll calls
- Data entry
- Results analysis
- Production of report
- Presentation of
results to client
New Zealand wide
weekly omnibus polls
We run a weekly omnibus
poll of 200 – 250 New Zealanders. If a stand alone poll is not needed,
questions can be inserted into our omnibus poll. We recommend clients
retain questions in for at least two weeks, so that the sample is at least
pollsWe have a partnership with a leading and established Internet technology
company to provide Internet based polls. These are most suitable for clients
whom wish to survey a customer or stakeholder base, rather than a random
Curia has extensive
experience in postal surveys, and we can assist clients in writing their
own surveys, to managing the design, posting, collation and analysis for
While our primary
services are providing expertise in question design and analysis, we are
also happy to provide our call centre to clients who manage their own
poll design and analysis, or wish to do pro-active canvassing.
We charge a standard
cost per call minute for this service.
A focus group can
be a valuable way to solicit feedback, in a group dynamic, to messages,
proposals, and concepts. This will normally be a group of 10 to 12 people
facilitated by a neutral host briefed or provided by Curia and the client.
The focus groups can be viewed live through a screening room and/or seen
later on video-tape.
Focus groups are not as scientifically robust as polls being qualitative
not quantitative, but they have the advantage of a flexible format where
one can examine in greater detail responses given by participants, their
reasoning, and learn more about the why as well as the what.
advice based on research results
Curia prides itself
on getting to know its clients well, and learning what is important to
them. As an additional service, we are happy to also provide communications
and strategy advice, based on the results of our research.