Wellington Web, Design & Marketing - wellington logo identity design

By: Crescendo  06-Dec-2011

A well designed logo can do wonders for any business. It inspires trust, reminds people who you are and what you’re all about. It can add class or humour, and distinguish you from the competition. 

You may hear the term ‘branding’ thrown around a lot, and used interchangably with ‘identity’. Branding is more than just awareness, or the expression of a company’s identity. These days branding refers to the management of your company’s image , that is, a set of expectiations, associations or perceptions surrounding your product or service. You could think of it as your businesses ‘personality’. While an effective identity can go a long way to influencing these (for example a logo featuring a castle implies trust), it is ultimately your communication and interaction with customers that develop a strong brand.

We have been working with Crescendo over the last four months to come up with a whole new image for Capital Travel. We have been absolutely blown away with their professionalism and design skills.

What seemed like a very daunting task for us, designing a new website and re-branding our image, has been made so easy by Nadine who was our first point of contact, and Dave always came back with new ideas and designs so quickly! At a fraction of the price of some of the other quotes we received we could not be happier and would recommend Crescendo to any other business. Thanks for all your hard work.

- Fiona Yaxley and Lew Campbell – Directors, Capital Travel Ltd

Contact Crescendo

Email - none provided

Print this page

Other products and services from Crescendo


Services - Crescendo - Wellington Web, Design & Marketing

We specialise in creating online identities for small to medium sized businesses, including web-design, logo creation and content authoring. You probably want to know what sort of things we do. Everything relating to design and web that is.


Wellington Web, Design & Marketing - wellington graphic design

We are delighted by the work produced and the professional design skills that they have.


Wellington Web, Design & Marketing - wellington printing

What you see on the screen is very rarely how it will actually turn out when on paper, and if you think you can design an effective business card in MS Word and send it to the printer, think again. That means that we’ve searched, discovered, documented and haggled for the best deals in printing around. If you want to try to beat our quality and prices feel free, but we don’t think you’ll get too far.


Wellington Web, Design & Marketing - wellington digital publishing ezines

A range of useful functions within the viewer, including print, download, contents, view fullscreen and ‘tell a friend’ functions. Track reader behaviour with detailed statistics. Embed streaming video and animations.