A well designed logo can do wonders for any business. It inspires trust, reminds people who you are and what you’re all about. It can add class or humour, and distinguish you from the competition.
You may hear the term ‘branding’ thrown around a lot, and used interchangably with ‘identity’. Branding is more than just awareness, or the expression of a company’s identity. These days branding refers to the management of your company’s image , that is, a set of expectiations, associations or perceptions surrounding your product or service. You could think of it as your businesses ‘personality’. While an effective identity can go a long way to influencing these (for example a logo featuring a castle implies trust), it is ultimately your communication and interaction with customers that develop a strong brand.
We have been working with Crescendo over the last four months to come up with a whole new image for Capital Travel. We have been absolutely blown away with their professionalism and design skills.
What seemed like a very daunting task for us, designing a new website and re-branding our image, has been made so easy by Nadine who was our first point of contact, and Dave always came back with new ideas and designs so quickly! At a fraction of the price of some of the other quotes we received we could not be happier and would recommend Crescendo to any other business. Thanks for all your hard work.
- Fiona Yaxley and Lew Campbell – Directors, Capital Travel Ltd