Strategy & planning
The future of business will be heavily influenced by new technologies, social interaction and complex market trends. Chrometoaster calls upon a decade of online experience to help organisations assert themselves in this environment.
Our strategy and planning team can help you with:
- Customer insight
- Online strategy
- Technology strategy
- Requirements definition
- Search engine optimisation (SEO)
- Social media strategy
Styles change, style doesn't. Maintaining a modern, relevant brand takes exceptional effort, whilst being likable goes well beyond asking someone to 'like' you. Chrometoaster will work with you to develop a unique, successful, user-centric brand that will thrive across all channels.
We have expertise in the following areas:
- Brand strategy
- Brand identity design
- Brand guideline creation
User experience design
You know that old saying about the customer always being right - well, it hasn't changed one bit. Nowadays, the integrity of your brand reputation relies on your users' overall brand experience. Synergy between your 'online' and 'offline' offerings is no longer optional - it's essential. Chrometoaster takes a holistic approach to improving your customers' user experience.
Our team can help your brand's user experience by providing:
- Content analysis
- Audience analysis and profiling
- Information architecture (IA) and prototyping
- Experience analytics
- Web design
- Web application design
- Usability testing, reporting and analysis
- Accessibility standards (e-Government)
- Social media strategy implementation
Technology & delivery
Unlike many creative agencies, we are full-blooded technologists. In our world, art is nothing without engineering. We're technology agnostic, and although there's a ton of ingenuity in our technical implementations, we firmly believe it should be transparent to the naked eye. Our work spans the technologies listed below and enables Chrometoaster to develop seamless, accessible and unique user experiences. We are happy to work with third party technology providers where it suits our clients, and have produced great things this way.
Technologies we work with include:
- Back-end development using open source technologies including PHP, Ajax, JSON, XML, APIs
- Flash animation and ActionScript
- Mobile devices
- Apple registered iPhone App developer
- Android application development
While we specialise in creative technology, we offer a full service to ensure your brand is expressed across all mediums. Our designers are experienced in all aspects of print design from business cards to book layouts, posters to DVD covers and we can manage the process from concepts to the final product.
Our service includes:
- Graphic design
- Art direction
- Production management