Workshops | Atlas Communications

By: Changehub  06-Dec-2011
Keywords: Social Marketing

Social Marketing/Behaviour Change: A Community Approach

Well developed behaviour change strategies are a powerful tool in engaging and empowering communities to foster long term behavioural change.

We’ve distilled the contemporary best-practise in this field and our experience into a new one day workshop.

Over the day, we will show you to how to develop and deliver sustainable community-partnership behaviour change. We will step you through the planning and development stages of community partnership based social marketing and behaviour change and send you on your way with all the tools required to build sustainable change projects with tangible and measurable impacts.

Who should attend?

Those looking to change environmental and health behaviours, engage with citizens and stakeholders, build community resiliance and social capital or develop a community partnership change project.


Public sector staff with responsibility for and/or involvement in behaviour change projects and programmes.

Organisational managers and leaders who are looking to explore new ways of building community-focused behaviour change projects and programmes.

Non-profit and corporate leaders who wish to build and develop community-focused behaviour change projects and programmes.

Day 1

Course objectives

  • Explore the wider sphere of social marketing and behaviour change beyond awareness.
  • Learn the four key approaches to changing behaviour
  • Learn how to map networks and stakeholders for increased value
  • Learn how to co-create brand identity, project collateral and assets
  • Learn how to build and develop a partnership approach to management
  • Build a portfolio of planning tools and resources
  • Coach communities to develop and implement solutions for them to own and implement

Identify pitfalls to a community partnership approach to behaviour change

Examine case-studies of successful community targeted social marketing.

Day 2

A small-group workshop where participants from Day 1 work with live projects.  The emphasis here is to apply the skills and knowledge from Day 1 in a supportive, creative and dynamic session.


  • Public sector and non-profit attendees: $550 (NZ ) $600 (AUS)  £250 (UK).  Two days: $950 (NZ) $1050 (AUS) £450 (UK)
  • Corporate attendees: $650 (NZ) $700 (AUS)  £300 (UK).  Two days: $1100 (NZ) $1300 (AUS)  £550 (UK)
  • All prices include full catering, course workbook and online resource portal but exclude GST (NZ). Payment is required prior to attendance.

Early bird rate.  Book and pay before 22 December and get $50 off Day 1 and $100 off combined Day 1 and Day 2.

The information in this article was current at 02 Dec 2011

Keywords: Social Marketing

Other products and services from Changehub


Services | Atlas Communications

StrategyWhether it’s your existing projects or building something from the ground up, we can help you ensure your communications meet your strategic objectives. Our business is focused on the following core services, so if you have a specific project in mind these might help direct you where you need to go. Training and coachingAt Atlas we believe in empowering our clients to give them the tools to implement meaningful behaviour change.


Training | Atlas Communications

We were the first Australasian agency to offer ongoing social marketing and behaviour change training with our Introduction to Social Marketing workshop which we launched in December 2007. All of our workshops can be delivered in-house and tailored to specific organisational or project requirements. These comprehensive three day workshops trained over 100 NSMC Training Associates. Department of Conservation, Hokitika, New Zealand.


Workshop Resources | Atlas Communications

We work in partnership with our clients to deliver solutions which are modern, creative and bring a fresh perspective. To those projects we bring a wealth of specialist knowledge, across many channels. Our key competencies, which underpin all our work, are.


Training Dates | Atlas Communications

Wellington 7 & 8 February, Terrace Conference Centre, St John House, 114 The Terrace, Wellington. Auckland 9 & 10 February, Lopdell House Gallery, Titirangi, Auckland. Interactive knowledge and exercise-based behaviour change workshop. Small group session work-shopping live projects. 2012 dates Social Marketing/Behaviour Change. 550 +GST per day public sector & non-profit.