Training | Atlas Communications

By: Changehub  06-Dec-2011
Keywords: Social Marketing


We were the first Australasian agency to offer ongoing social marketing and behaviour change training with our Introduction to Social Marketing workshop which we launched in December 2007.

From 2008 -2009, Managing Director Janet MacDonald worked in the UK as a strategic partner to the London based National Social Marketing Centre (NSMC). Course developed and delivered included:

  • Introduction to Social Marketing
  • Social Marketing Procurement
  • Train the Trainer programme: Social Marketing Procurement *
  • Train the Trainer programme: Introduction to Social Marketing *

*These comprehensive three day workshops trained over 100 NSMC Training Associates

Currently, we offer a range of workshops and seminars focusing on key aspects of behaviour change and social marketing.

Our workshops combine our academic knowledge with international best-practise, contemporary thinking and a range of practical models and tools. We inform our attendees thinking and knowledge by working through a range of international case-studies.

In-house workshops

All of our workshops can be delivered in-house and tailored to specific organisational or project requirements.

Atlas has delivered in-house social marketing and behaviour change training to:

  • Department of Conservation, Hokitika, New Zealand
  • Hawkes Bay Regional Council, New Zealand
  • New Zealand Aids Foundation, Auckland, New Zealand
  • Auckland Council, New Zealand
  • Ministry for the Environment, New Zealand
  • Toi te Ora Public Health, New Zealand
  • NHS Lothian, United Kingdom
  • Fife Council, United Kingdom
  • Sustrans, Scottish Natural Heritage, United Kingdom

Keywords: Social Marketing

Other products and services from Changehub


Services | Atlas Communications

StrategyWhether it’s your existing projects or building something from the ground up, we can help you ensure your communications meet your strategic objectives. Our business is focused on the following core services, so if you have a specific project in mind these might help direct you where you need to go. Training and coachingAt Atlas we believe in empowering our clients to give them the tools to implement meaningful behaviour change.


Workshops | Atlas Communications

We will step you through the planning and development stages of community partnership based social marketing and behaviour change and send you on your way with all the tools required to build sustainable change projects with tangible and measurable impacts. Organisational managers and leaders who are looking to explore new ways of building community-focused behaviour change projects and programmes.


Workshop Resources | Atlas Communications

We work in partnership with our clients to deliver solutions which are modern, creative and bring a fresh perspective. To those projects we bring a wealth of specialist knowledge, across many channels. Our key competencies, which underpin all our work, are.


Training Dates | Atlas Communications

Wellington 7 & 8 February, Terrace Conference Centre, St John House, 114 The Terrace, Wellington. Auckland 9 & 10 February, Lopdell House Gallery, Titirangi, Auckland. Interactive knowledge and exercise-based behaviour change workshop. Small group session work-shopping live projects. 2012 dates Social Marketing/Behaviour Change. 550 +GST per day public sector & non-profit.