Media Planning

Media Planning from Touch Advertiisng Ltd

By: Touch Advertiisng Ltd  07-Nov-2012
Keywords: Advertising and Marketing, Web Design, Website Design

Touch Advertising Ltd has a thorough understanding of the media and can plan campaigns / press releases / editorials etc for you. Before we do this we ask you things like what are your media objectives, what are using this for, is it for a new product or is it to maintain brand awareness. Who are your target market-demographics, lifestyle any regional considerations. What action do you want your customer to take, is there a response mechanism coupon, web,0800. What should the consumer think and feel once that have seen the campaign? What Media types, added value initiatives, Seasonal considerations, Timing of campaign, competition, Strategy, Budget. This is a summary not a complete list. Once we feel we have enough answers then we set about going to work on your behalf and prepare what is commonly called a Media Plan: which is a plan for a marketing investment with advertising, detailing the media mix, the specific media vehicles and the media schedule. Media placement is the process of selecting where your advertising will run, negotiating contracts, then actually getting payment and the creative (the film, recording or print layout) into the hands of those who actually run the advertisement for you. As we buy media we use two measurements to determine the potential effectiveness of the media that we are buying. These are called reach and frequency. The process starts with your budget and your target market

Keywords: Advertising and Marketing, Advertising Design, Advertising Logos, Flyer Design, Graphic Design, Graphic Designer, Internet Advertising, Logo Design, Magazine Advertising, Print Design, Search Engine Marketing, Web Advertising, Web Design, Web Development, Website Design, Website Development

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Touch Advertising is an Accredited Advertising Agency established in 2002 run by Richard and Laurelle van Gaalen. Touchtheweb and Touch Advertising are physically based on the Kapiti Coast between Paraparaumu and Waikanae and service many clients Nationwide.

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We provide an end to end solution for all your advertising and media placement needs.