Graphic design, web development and branding

By: Eden Design  04-Dec-2015
Keywords: Web Design, Website Design, Graphic Design

Customer Research Gain insight into the customer’s perception of your brand, your offerings, and their purchasing habits. With these findings we are able to tailor communications to the customer. These customer findings have practical application across multiple areas of business development. Brand Strategy Brand strategy is informed by customer investigation, company vision, and unique product/service insight. This documented strategy becomes the unique blueprint for your business, bringing focused growth, and clarity for marketing efforts and ongoing business development. Brand Identity Built on a sound strategic platform, and fed by customer investigation, Brand Identity is about establishing a memorable visual structure for customers to instantly identify you with. Deliverables include logo, byline, and brand guidelines. Brand Guidelines Articulate the parameters of your brand for members of your brand community, such as staff, suppliers, and associations. They are your brand endorsers and need to know the brand story. Deliverables include a document of standardised visual guidelines, brand colours and brand-building tools. Brand Book A visual book championing the story of your brand. Good for getting staff buy-in to company vision, increasing company pride, induction processes, pitching for capital, and creating partnerships. Naming In such a difficult environment, naming today requires a balance of multiple elements from memorability, to uniqueness, availability, likability, and business relevance. The best name will be the sum of all these elements! Web Development Build a custom designed website that connects with your customers and increases leads and sales for your business. The consistency of your online and offline communications is important for retaining integrity with your customers. Marketing Audits Marketing Audits are used to methodically examine and analyse all marketing, communications, and identities such as brochures, letterheads, signage, and much more. This process takes a magnifying glass to the brand and discovers brand expressions that could be of significance going forward. Marketing Communications Communications are the many touchpoints between your company and the customer. They must be backed with clear brand and marketing strategies. Deliverables include in-store retail promotions, direct mail, and promotional material. Signage Retail and street frontage for any business is critical for customer experience and navigation. Deliverables include retail signage, vehicle, conference and event branding. Packaging Designing packaging that creates product appeal and desire is essential for enticing more customers to purchase. Here we use the findings from customer investigation of your product to make informed design decisions. Publications Creative and consistent. Deliverables include infographics, annual reports, operations manuals, company profiles, and book design.

Keywords: Branding, Business Cards, Flyer Design, Graphic Design, Logo Design, Print Design, Web Design, Web Development, Web Site Design, Website Design, Website Development