The markets for Dynamic Digital Signage cover any segments where there is a need
to provide information or show promotions. This can range from purely in-house applications
providing staff with infotainment through to large nationwide networks displaying
advertising or public entertainment.
In all of these segments Wallflower can provide the solution. Some typical markets
are covered in more detail below.
Wallflower can provide an in-house channel displaying, for example, training videos,
company announcements or branding media for visitors. Ranging in size from simple
stand-alone installations up to nationwide networks.
Many Universities and colleges use Wallflower to provide up to date information
to students. Wallflower can be used to advise
students of course details and locations as well as providing them with orientation
material and a number of channels of IPTV Student TV.
Tourism Information Hotels
Hotels, such as The Grand Hotel in Auckland, use Wallflower to advise visitors of
the various venues within their complex. Wallflower is ideal to show not only images
of bars and restaurants but also up to date details of live entertainment or weather
Skycity Casino in Auckland use Wallflower extensively to provide visitor information
throughout the complex including the Skycity Conference Centre. A series of Wallflower
Navigators provide visitors with comprehensive information about the complex and
interactive maps to help them locate facilities. A unique application is intelligent
advertising of restaurants within Skycity. The amount of advertising for individual
restaurants is controlled automatically by Wallflower monitoring the bookings for
Wallflower provides retailers with their own in-house advertising channel.
Wallflower is uniquely able to interact with popular Point of Sale software. For
example, a fashion store can use Wallflower to provide a customer facing display
that shows matching accessory videos when garments are scanned.
Wallflower can print coupons for loyalty club customers and display eye catching
promotions reacting to products purchased.
Advertising Networks Real Estate
Real Estate agents use Wallflower to promote featured properties. In conjunction
with touch screen displays, viewers can browse and view details of properties they
are interested in. Displays are typically either groups of small format LCD screens,
plasma displays or projectors.
Pharmacy chains use Wallflower to display not only promotional material
about their various product lines but also educational material advising customers
on subjects such as healthcare.
Manufacturers and Wholesalers
Wallflower is unique in this segment. Not only can Wallflower display traditional
promotional media but it can deliver it via the Internet. Using a combination of
low cost GSM cell phone communication and touch screen technology Wallflower is
used to provide suppliers with a unique selling opportunity.
Units can be built on the supplier’s premises and sent out to retailers handling
their products. Requiring only to be plugged into a power outlet Wallflower automatically
commences to display media. Customers select products they are interested in using
the touch screen and then request a brochure. Wallflower communicates with a wireless
colour printer located behind a sales counter. Visitors then go to the counter to
retrieve their brochure providing sales staff with a unique opportunity to engage
Taxi Advertising Networks
Wallflower is used to deliver advertising content to operators of Taxicabs. Each
cab is connected by cell phone technology to a central management office that controls
advertising content. Interactive displays mounted in the passenger compartment provide
a range of services and information.
Retail Display Stands
Wallflower in conjunction with the Wallflower Detective powers many display stands
worldwide. These are used by some of the world's largest consumer electronics manufacturers.
Stands are often equipped with multiple displays and may house up to 20 or 30 products
such as cell phones or cameras. Each product is fitted with a detector that triggers
Wallflower to display information about the particular product selected.