Dynamic Digital Signage Solutions

By: Wallflower Global  06-Dec-2011
Keywords: Advertising, Digital Signage

The markets for Dynamic Digital Signage cover any segments where there is a need to provide information or show promotions. This can range from purely in-house applications providing staff with infotainment through to large nationwide networks displaying advertising or public entertainment.

In all of these segments Wallflower can provide the solution. Some typical markets are covered in more detail below.

Corporate Information

Wallflower can provide an in-house channel displaying, for example, training videos, company announcements or branding media for visitors. Ranging in size from simple stand-alone installations up to nationwide networks.

Tertiary Institutions

Many Universities and colleges use Wallflower to provide up to date information to students. Wallflower can be used to advise students of course details and locations as well as providing them with orientation material and a number of channels of IPTV Student TV.

Tourism Information Hotels

Hotels, such as The Grand Hotel in Auckland, use Wallflower to advise visitors of the various venues within their complex. Wallflower is ideal to show not only images of bars and restaurants but also up to date details of live entertainment or weather forecasts.


Skycity Casino in Auckland use Wallflower extensively to provide visitor information throughout the complex including the Skycity Conference Centre. A series of Wallflower Navigators provide visitors with comprehensive information about the complex and interactive maps to help them locate facilities. A unique application is intelligent advertising of restaurants within Skycity. The amount of advertising for individual restaurants is controlled automatically by Wallflower monitoring the bookings for each one.

Retail Outlets

Wallflower provides retailers with their own in-house advertising channel.

Wallflower is uniquely able to interact with popular Point of Sale software. For example, a fashion store can use Wallflower to provide a customer facing display that shows matching accessory videos when garments are scanned.

Wallflower can print coupons for loyalty club customers and display eye catching promotions reacting to products purchased.

Advertising Networks Real Estate

Real Estate agents use Wallflower to promote featured properties. In conjunction with touch screen displays, viewers can browse and view details of properties they are interested in. Displays are typically either groups of small format LCD screens, plasma displays or projectors.


Pharmacy chains use Wallflower to display not only promotional material about their various product lines but also educational material advising customers on subjects such as healthcare.

Manufacturers and Wholesalers

Wallflower is unique in this segment. Not only can Wallflower display traditional promotional media but it can deliver it via the Internet. Using a combination of low cost GSM cell phone communication and touch screen technology Wallflower is used to provide suppliers with a unique selling opportunity.

Units can be built on the supplier’s premises and sent out to retailers handling their products. Requiring only to be plugged into a power outlet Wallflower automatically commences to display media. Customers select products they are interested in using the touch screen and then request a brochure. Wallflower communicates with a wireless colour printer located behind a sales counter. Visitors then go to the counter to retrieve their brochure providing sales staff with a unique opportunity to engage the customer.

Taxi Advertising Networks

Wallflower is used to deliver advertising content to operators of Taxicabs. Each cab is connected by cell phone technology to a central management office that controls advertising content. Interactive displays mounted in the passenger compartment provide a range of services and information.

Retail Display Stands

Wallflower in conjunction with the Wallflower Detective powers many display stands worldwide. These are used by some of the world's largest consumer electronics manufacturers. Stands are often equipped with multiple displays and may house up to 20 or 30 products such as cell phones or cameras. Each product is fitted with a detector that triggers Wallflower to display information about the particular product selected.

Keywords: Advertising, Digital Signage

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Wallflower Global Dynamic Digital Signage Products

New content can simply be dragged into your templates and then targeted by location and time to play on any display, or groups of displays, within your network. Whatever type of digital signage you require, Wallflower can deliver the most cost-effective, reliable and easiest to use solution. It is designed to be implemented where your digital signage screens are spread across your network.