website design < design | expert services

By: Digithink Interactive  06-Dec-2011

The Digithink Design Process

Creating a great looking site is one thing, but creating a great looking site that is usable, that's the digithink difference. We have embraced an effective design process that has been a key contribution to the success of our websites.

There are a series of milestones that need to be met in the design phase before we will begin any production of a website. These steps vary, based on the nature of a project, but by having these processes in place we can insure we never deviate from the primary goals and objectives set in the initial strategy phase. By meeting each milestone we insure:

  • A solid design strategy is put in place
  • The target audience, user demographic and personas have been fully researched
  • Common user paths have been identified and the navigational prototyping reflects this well
  • There is great detail to brand appreciation, insuring the web presence reflects existing marketing efforts
  • Optimal usability and accessibility is as much a primary goal as the look and feel of a site

The Digithink design process is all about working together with our clients to achieve the best results possible. Good communication and transparency throughout the whole process is the key to achieving these results.

Other products and services from Digithink Interactive


web strategy

We get our specialised team involved earlier on, rather than later, so as we know for sure that we are utilising the best technologies possible and taking full advantage of the internet's potential. Part of Digithink’s process is focused on understanding the objectives and goals of your online presence. We need to make sure we understand your business well, and that your audience is being reached.


information architecture

Digithink is concerned with identifying and understanding a site’s intended audiences, and creating pathways that feel intuitive and logical. Organising functionality and content into a structure that people are able to navigate intuitively is something we take seriously. We influenced by the principles of user-centered design, which put real people at the centre of the design process.


user research

Whether your web presence is promoting your business, acting as a second revenue channel or both, it's important that we understand the personas, demographics, behaviors and objectives of your online audience. These consumer trends may change quickly so your business needs to always be evolving and one step ahead. As a business you should understand your consumer market well.


search engine optimisation

Years of tried and true technique implementation has led to Digithink being able to offer our clients an edge over their competitors when it comes to Search Engine performance. Often considered a "dark art", we try and make this process as transparent as possible so you know your money is being spent responsibly. It is a complex and dynamic process, and requires a well thought out, ethical strategy in order to succeed long-term.


search engine marketing

Without careful planning and execution, the most well-intentioned PPC campaign will fall flat.


rich media design

By incorporating multimedia components into our online solutions we can communicate better to targeted audiences, enhance the users experience and establish exciting interactive channels between the internet and mobile devices. New media offers an enhanced experience relative to older, mainstream formats.The defining characteristic of rich media is that it exhibits dynamic motion.