user research < analysis & research | expert services

By: Digithink Interactive  06-Dec-2011
Keywords: Information Architecture

As a business you should understand your consumer market well. This is all part of the strategic business plan right? These consumer trends may change quickly so your business needs to always be evolving and one step ahead. Whether your web presence is promoting your business, acting as a second revenue channel or both, it's important that we understand the personas, demographics, behaviors and objectives of your online audience.

From designing the information architecture right through to the design and build of a website these profiles will act as a valuable reference and check point for our team. Every online user whether it's Jane, a student from Dunedin, or Phil a Pharmaceutical Researcher from Wellington, everyone needs to be able to easily access the information they require without any obstacles.

Keywords: Information Architecture

Other products and services from Digithink Interactive

06-Dec-2011

web strategy

We get our specialised team involved earlier on, rather than later, so as we know for sure that we are utilising the best technologies possible and taking full advantage of the internet's potential. Part of Digithink’s process is focused on understanding the objectives and goals of your online presence. We need to make sure we understand your business well, and that your audience is being reached.


06-Dec-2011

information architecture

Digithink is concerned with identifying and understanding a site’s intended audiences, and creating pathways that feel intuitive and logical. Organising functionality and content into a structure that people are able to navigate intuitively is something we take seriously. We influenced by the principles of user-centered design, which put real people at the centre of the design process.


06-Dec-2011

search engine optimisation

Years of tried and true technique implementation has led to Digithink being able to offer our clients an edge over their competitors when it comes to Search Engine performance. Often considered a "dark art", we try and make this process as transparent as possible so you know your money is being spent responsibly. It is a complex and dynamic process, and requires a well thought out, ethical strategy in order to succeed long-term.


06-Dec-2011

search engine marketing

Without careful planning and execution, the most well-intentioned PPC campaign will fall flat.


06-Dec-2011

website design

These steps vary, based on the nature of a project, but by having these processes in place we can insure we never deviate from the primary goals and objectives set in the initial strategy phase. The Digithink design process is all about working together with our clients to achieve the best results possible. A solid design strategy is put in place.


06-Dec-2011

rich media design

By incorporating multimedia components into our online solutions we can communicate better to targeted audiences, enhance the users experience and establish exciting interactive channels between the internet and mobile devices. New media offers an enhanced experience relative to older, mainstream formats.The defining characteristic of rich media is that it exhibits dynamic motion.