As a business you should understand your consumer market well. This is all part of the strategic business plan right? These consumer trends may change quickly so your business needs to always be evolving and one step ahead. Whether your web presence is promoting your business, acting as a second revenue channel or both, it's important that we understand the personas, demographics, behaviors and objectives of your online audience.
From designing the information architecture right through to the design and build of a website these profiles will act as a valuable reference and check point for our team. Every online user whether it's Jane, a student from Dunedin, or Phil a Pharmaceutical Researcher from Wellington, everyone needs to be able to easily access the information they require without any obstacles.