information architecture < analysis & research | expert services

By: Digithink Interactive  06-Dec-2011

Have you ever tried to find specific information on a website only to be confused and frustrated by a labyrinth of links, superfluous content and basically found yourself a millisecond away from leaving the site all together?

Organising functionality and content into a structure that people are able to navigate intuitively is something we take seriously. We recognise the importance of information architecture, if we didn't then we run the risk of creating great content and functionality that no one can ever find.

Digithink is concerned with identifying and understanding a site’s intended audiences, and creating pathways that feel intuitive and logical. We influenced by the principles of user-centered design, which put real people at the centre of the design process.


Other products and services from Digithink Interactive

06-Dec-2011

web strategy

We get our specialised team involved earlier on, rather than later, so as we know for sure that we are utilising the best technologies possible and taking full advantage of the internet's potential. Part of Digithink’s process is focused on understanding the objectives and goals of your online presence. We need to make sure we understand your business well, and that your audience is being reached.


06-Dec-2011

user research

Whether your web presence is promoting your business, acting as a second revenue channel or both, it's important that we understand the personas, demographics, behaviors and objectives of your online audience. These consumer trends may change quickly so your business needs to always be evolving and one step ahead. As a business you should understand your consumer market well.


06-Dec-2011

search engine optimisation

Years of tried and true technique implementation has led to Digithink being able to offer our clients an edge over their competitors when it comes to Search Engine performance. Often considered a "dark art", we try and make this process as transparent as possible so you know your money is being spent responsibly. It is a complex and dynamic process, and requires a well thought out, ethical strategy in order to succeed long-term.


06-Dec-2011

search engine marketing

Without careful planning and execution, the most well-intentioned PPC campaign will fall flat.


06-Dec-2011

website design

These steps vary, based on the nature of a project, but by having these processes in place we can insure we never deviate from the primary goals and objectives set in the initial strategy phase. The Digithink design process is all about working together with our clients to achieve the best results possible. A solid design strategy is put in place.


06-Dec-2011

rich media design

By incorporating multimedia components into our online solutions we can communicate better to targeted audiences, enhance the users experience and establish exciting interactive channels between the internet and mobile devices. New media offers an enhanced experience relative to older, mainstream formats.The defining characteristic of rich media is that it exhibits dynamic motion.