Sales and Marketing

By: Coconuts Travel Marketing  17-Jun-2011
Keywords: Travel, Accommodation, Advertising and Marketing

Sales
Contracting and Price Strategy
Tactical Sales and Campaigns
O
ptimising Yield and Revenue
S
ales Training and Presentations
R
elationship Building
Proposal design and Pitch
Design and Implementation of Sales Incentive Programmes
Organisation of Familiarisations and Educationals
Representation at Consumer and Trade Shows

Marketing
Marketing Plan and Strategy
Identifying Target Market
Competitor Analysis
Trend and Market Analysis including Forecasting
Negotiation of Brochure Placement and Proofing
Image and Brand Development and Maintenance
Assistance in creation of Marketing Material
Electronic e-marketing Newsletters
Guest incentive and referral programs

Online
Online Strategy and Development 
Social Media and Maintenance
Online Travel Agencies (OTAs)
Third Party Travel Sites
Channel Managers
Review of Website effectiveness
Review of search engine rating

PR
Press and Media Releases
Liasion with Media
Media Familiarisations

Events
Conception and Development
Negotiation and liaising with Suppliers
Proposals and Pitching to Sponsors
Designing and releasing Marketing Material
Organisation and Successful Staging of an Event

Keywords: Accommodation, Advertising and Marketing, Marketing, Tourism, Travel, Web Marketing

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