User Research Services | Usability HQ

By: Usability Hq  06-Dec-2011
Keywords: Usability, Prototypes, Eye Tracking

At Usability HQ, we provide a wide range of user research services to improve the usability and accessibility of your product, and produce a product that meets your customer needs. Our research gives you insights into, how your end-users use your product, what they like and dislike about it, and how they want the product designed, etc.

We interview stakeholders and end-users throughout the system development life cycle, to gather requirements, and get feedback on the product design.

We conduct focus groups with stakeholders, end-users, designers, and consultants, to geth their feedback, thoughts, and feelings on new products, prototypes, and design ideas.

Questionnaires help us gather statistical data about user perception of the product. We ask users for their opinions to a predetermined set of questions, about the product and its design.

Field study is an important component of user research, it helps us to understand and analyze the work environment of end-users, how they interact with the product itself, and within the their environment.

Benchmark analysis could be done to analyze your product before and after redesign, or to evaluate and analyze your competitor's products, and compare it to your product.

Card sorting is a great, powerful, and cheap tool to understand your end-users, and how they expect the layout and content to be like. Users are given a set of unsorted cards with statements that relate to the product, and asked to sort them according to their importance, logic, or frequency of use, etc.

Wire frames are a quick, easy, cost effective, and powerful tool to get feedback on initial design concepts. With wire frames, you can visualize the layout of your product, where menus, contents, links and advertisements are, and how they look like. It is a lot easier and cheaper to change the design (wire frames), before building the actual product.

We create interactive prototypes of your product, to test and validate its usability and accessibility with real end-users. Prototyping is a cheap iterative process to test and alter designs before the more expensive stages of product design.

Eye tracking helps us to accurately determine which areas of the product catches end-user's eyes, and which areas are hidden from their view (i.e., it shows you exactly what your users look and don't look at). It helps us to analyze the layout of your product, and design a better product that matches your users needs and requirements.

We use state of the art screen recording software to better understand and analyze end-user's navigational pattern with your product.

Keywords: Card Sorting, End-Users, Eye Tracking, Prototypes, Screen Recording, Usability, Wire Frames,

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