GUARANTEED TO WORK OR GET YOUR LINES AND WRINKLES BACK
You may not realise it, but you're involved, perhaps deeply, with Joe (Joseph A. Lewis II), even though you may have never met him! Just have a look in your bathroom cabinet or handbag; if it contains a product with Alpha-Hydroxy Acid (AHA), Idebenone, or CoffeeBerry®*, you're likely relying on Lewis to put your best face forward.
Lewis sourced and introduced these ingredients for some of the skincare industries' most innovative breakthrough anti-ageing products - M.D. FORMULATIONS®, M.D. Forté®, Prevage®, and many more. That's why, in the beauty industry, he's not just a chemist, he's a pioneer of cosmeceuticals.
The Anti-Ageing Authority
The business model of Lewis and his business partner Joseph C. DiNardo, also a master product formulator and toxicologist, might be unusual, but it's impressively successful. The two (known to some as "the Joes") invest years of scientific research, coupled with large amounts of R&D dollars, to bring new anti-ageing technologies to the marketplace. These top anti-ageing technologies, both pharmaceutically and medically endorsed, have been presented at the largest dermatology meetings in the world and in world-renowned, peer-reviewed medical journals.
DISCOVER THE SCIENCE OF SKIN TRANSFORMATION
PRIORI®, The Anti-Ageing Authority, is the most innovative source of anti-ageing science and proprietary patented technologies that are simply not available through any other professional skincare brands for the professional skincare market worldwide. Providing beauty professionals with unparalleled treatments and anti-ageing regimens, to experience a whole new level of skin rejuvenation beyond traditional cosmeceuticals. PRIORI® comes from the Latin phrase "a priori" meaning from cause to effect. The name superbly describes our theory on the proper treatment of skin ageing—from its source, thereby delivering the best effect. This is why PRIORI® should be your PRIORITY when it comes to skincare therapy.
Advanced AHA with LCA Complex™ Cosmeceuticals
The first signs of skin ageing come from decreased skin moisture content combined with a decrease in skin's natural exfoliation and renewal rate, resulting in dull skin, lack of suppleness, dryness, uneven skin tones, fine lines and wrinkles. Advanced AHA with LCA Complex™, a unique combination of Lactic Acid with recyclable essential skin antioxidant vitamins, corrects both of these problems and helps normalise skin exfoliation and return the skin to a more youthful appearance.
AHAs are natural skin exfoliators.
Our skin is constantly renewing itself by a natural process of cell turnover. As we age, the process slows down, dead cells back up in our outer skin layer, the skin becomes dull, sallow, coarse, and is prime residence for fine lines, wrinkles and uneven skin tones. AHAs exfoliate the skin and help return skin cell exfoliation to its natural youthful rate, diminishing the appearance of fine lines, wrinkles, uneven tones and restoring a more youthful, radiant glow to the skin.
AHAs are moisturisers.
Unlike typical moisturisers that act by forming an occlusive barrier on the skin to prevent excessive skin moisture evaporation, AHAs moisturise by "signalling" the skin cells to increase production of the natural moisture-binding substance found in the extra cellular matrix—Hyaluronic Acid or HA (not to be confused with AHA). HA can bind thousands of times its molecular weight in water. HA is the skin's natural moisture-retention substance. AHAs moisturise the skin at the cellular level, from the INSIDE OUT!
Cosmeceuticals are products that impart a visible lasting difference in the skin; i.e., they are based on ingredients that do more than cover up, fill in and hide. Cosmeceuticals function to help improve beneficial skin metabolic pathways and/or inhibit age-related pathways. Superceuticals® are multifunctional cosmeceuticals that take anti-ageing skincare to the next level! Idebenone is such a compound.
Ageing is the result of damage caused to cells by oxidative stress (free radicals) that comes from two primary sources:
Internal Sources of Free Radicals: intrinsic ageing, including free radicals generated by the mitochondria, where the natural process by which our cells make energy occurs.
External Sources of Free Radicals: extrinsic ageing, damage caused by the environment, such as sunlight (UV radiation), air pollution, ozone, cigarette smoke, etc.
Idebenone is an antioxidant so unique it addresses the very essence of cellular ageing at its source—the mitochondria! Unlike vitamin and botanical antioxidants, Idebenone is a respiratory chain mitochondria-targeted antioxidant, a bioengineered version or cousin to our cells' natural mitochondrial enzyme antioxidant—Co Enzyme Q10—only idebenone is 60% smaller (so it can penetrate the skin) and up to 1,000 times more efficient—simply put, its Super CoQ10!
In addition, no other antioxidant fights environmental free radicals better than Idebenone. With an EPF® rating of 95, it outperformed Vitamin C, Vitamin E, Kinetin, Alpha Lipoic Acid and Co-Enzyme Q10 in independent studies published at the 2005 meeting of the American Academy of Dermatology and the International Journal of Cosmetic Dermatology
The Story Behind CoffeeBerry®*
Antioxidants are among the most popular anti-ageing "cosmeceuticals" in the marketplace and have become the worldwide skincare anti-ageing leaders. Plants have developed unique antioxidant cellular defenses against free radicals, oxidative stress and ageing because they are literally "stuck in the sun," lacking the mobility of animals to relocate to less toxic environmental stress when needed. Being cultivated in the warmer sundrenched equatorial regions of our planet, the fruit of the coffee plant, or the coffee cherry as it is known, has developed superior free-radical defense compounds. These super-rich defense compounds are potent antioxidants, known as polyphenols, and the whole coffee cherry contains the most potent botanical mixture yet discovered, thus providing even more free radical scavenging health benefits than green teas, fruits or vegetables.
Based on this knowledge, our scientists developed the world's first and unique mycotoxin-free whole coffee cherry extract—CoffeeBerry®*. Unlike traditional coffee bean extracts which have been used in cosmetics for many years, CoffeeBerry®* is the patented extract of the whole coffee fruit, which has been scientifically researched, clinically proven, and endorsed by both the pharmaceutical industry and the medical profession worldwide!
Clinical Proven Efficacy
CoffeeBerry®* extract and PRIORI® CoffeeBerry®* products have been extensively tested in clinical In-Vivo and cell biological In-Vitro studies to demonstrate its superior ability to defend and protect cells against oxidative stress and free radicals, the major cause of skin ageing. More effective than green tea extract in all studies, it is not surprising that the clinical benefits in ageing skin were dramatic and visible after only short periods of use.