Internet Marketing, Social Media Marketing
Having a business Facebook presence and engaging in Facebook
marketing has proven benefits for your business, no matter what size or
industry involved in. If you have been contemplating Facebook for your
business, it is time to stop think and start acting; the following are
the key benefits of Facebook marketing for your business:
- Brand awareness: Facebook is a great resource for
branding and increasing the brand awareness of your business. Being the
most popular social media site in the world, attracting visitors in the
millions in various age demographics, having a business presence on
Facebook creates an essential interception point for building your
relationships with current and prospective customers.
- Customer interaction and engagement: providing the
perfect platform to engage with your customers, there are a wide range
of applications that can be used to create polls, competitions,
promotions, events and encourage feedback, even participation in the
delivery of your businesses goods and services. Getting current and
prospective customers involved in your business develops brand champions
who will share positive word of mouth, both online and in the real
- Drive Website Traffic:Due to the massive volume of
people visiting Facebook each and every day, your Facebook business page
can be a fundamental driver of traffic to your website.
- Networking: Facebook is a social network;
businesses can use the advanced sharing and connecting functionality in
the software. Search and connect with people, groups and businesses that
are involved in your industry, are past customers, suppliers, etc. By
being connected with these individuals and businesses, you will
effectively increase the visibility of your business to target
- Reputation Management and Opportunity Identification:
Facebook is an invaluable resource of candid and honest comments about
businesses and products, providing invaluable feedback which can be
utilised for the management of your brand, business; as well as feed
back into the fine tuning of business offerings and the identification
of opportunities in the marketplace.
- Lead Generation: Facebook marketing for business is
a great tool for sourcing and verifying leads. Potential customers
profiles may provide you with the information required to qualify the
lead and access information to build a relationship with prospects;
aiding in the lead generation and qualification process.
- Client Retention: Providing a reason for a customer
or visitor to return to the website and business again and again has
long been the challenge of business and corporate websites. Facebook
marketing allows business to provide interactive content in a branded
environment; while engaging with the customers builds loyal
- The Cool Factor: Put simply, social media is cool.
It is not known who is currently searching for your business, or
conducting research on potential suppliers. A presence on Facebook, with
positive engagement with clients and resulting positive feedback on the
business Facebook page could easily be the edge that a business or
customer needs to choose you. The perception that Facebook is ‘cool’ and
‘in’ may create the edge to your brand to provide the competitive edge
in the marketplace – creating a unique customer perception.
- Viral Possibilities: Word of mouth has long been
the holy grail of marketing and lead generation. Now that people are
communicating on Facebook, as well as other social networks, electronic
word of mouth conversations can reach millions of people.
, Social Media Marketing