TALKINGtech — MARKETING

By: Talkingtech  06-Dec-2011
Keywords: Marketing, Campaign Manager, Personalised Marketing

Our MARKETING solution allows you to broadcast personalised marketing / service voice / SMS messages directly to your target customers (as individuals, or as a group) whilst allowing them to respond (if required) in real time.

This automated service is more efficient than traditional manual methods and will improve the effectiveness of your marketing spend through better response and action results which are immediate and measureable.  You decide the days and times you wish to contact your customers in order to drive the efficiency and effectiveness of your campaign further.  For example, you may wish targeted calls to be ready for delivery shortly after the launch of your ‘above the line’ advert so that it compliments your overall campaign.

Our MARKETING solution can be used to support your own marketing / service campaigns (you can even use your own voice persona to drive brand image and consistency).  Call examples may include welcomes, upgrades, up / cross sells, loyalty programme opt-in and special offers.

If a response (such as ‘accept offer’) is required, the customer(s) can do this in real time which changes the emphasis from ‘call to action’ to ‘call and action’.  Other actions may include a transfer of your customer into your contact centre or the marketing call could drive behaviour towards a specific outlet or website.

MARKETING provides a measureable response that has been proven to provide greater response and success rates than many mainstream media options.

Our Campaign Manager webtool allows you to securely view and manage your TALKINGtech profiles at your own convenience.  This fantastic tool provides a simple graphical interface that allows you to control many aspects of work and is designed to easily scale from small bodies of work to large multi-department, multi-file dialling.

Keywords: Campaign Manager, Graphical Interface, Marketing, Personalised Marketing

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