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By: Tableau Software  06-Dec-2011

20110 Gartner Magic Quadrant Report and 2011 Customer Rating Reports available now!

Gartner's highly regarded Magic Quadrant* for Business Intelligence report and the related BI Platforms User Survey reports are based on Gartner’s detailed customer surveys, interviews and analysis. Tableau and other industry observers believe that many organizations will only consider software vendors that appear on the Magic Quadrant. Access your complimentary copy of all these reports:

Key findings from the Gartner Magic Quadrant report include:

  • “The demand side of the BI platform market in 2010 was defined by an intensified struggle between business users' need for ease of use and flexibility on the one hand, and IT's need for standards and control on the other.”
  • “With ‘ease of use’ now surpassing ‘functionality’ for the first time as the dominant BI platform buying criterion in research conducted for this report, vocal, demanding and influential business users are increasingly driving BI purchasing decisions, most often choosing easier to use data discovery tools over traditional BI platforms — with or without IT's consent.”

As many software buyers know, the overall satisfaction with a software provider is based on many dimensions including product quality, response times, business relationship, support quality, website resources, and so on. And in making a purchase decision, software buyers also know they are not just buying software for today; it likely is software that will be used for years to come. So having satisfaction with the vendor’s product of today and confidence in that vendor’s future is important.

In the graph below, Gartner states, “the Overall BI Platform Success score on the horizontal axis represents composite (aggregate) ratings for product capabilities, support, sales experience, product quality and performance, with equal weightings for each — the higher the composite score, the more positive the overall experience with the vendor. The vertical axis records responses to our question about whether respondents were more concerned about the vendor in 2010, more positive, or unchanged in their view.”


* Magic Quadrant Disclaimer
The Magic Quadrant is copyrighted January 27, 2011 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartners analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the Leaders quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular


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