In order to run an effective marketing campaign, you need to have a well planned, carefully thought out and most importantly, achievable marketing strategy. This involves taking the knowledge you have as the expert in your business, applying some market analysis, then identifying the key elements that will define your marketing moving forward. Elements such as your target market(s), competitive advantage, unique selling proposition, brand and positioning.
These elements are crucial to your marketing strategy and will shape all of your marketing programmes, campaigns and communications. They will form the backbone of your marketing plan.
When you have clearly defined goals and objectives and a well developed marketing plan, it’s so much easier to remain focused on the marketing that needs to be done to grow your business. It’s also a lot easier to say “no” to all those advertising reps who keep calling! If it’s not part of your marketing strategy, then why would you waste your money?