A marketing audit can be the best place to start when you’re thinking of changing your approach to marketing.
Are you throwing more and more money at your marketing yet don’t have a feel for what's working and what isn't? Are you targeting your communications at the right segment of the market? Do your marketing materials, brochures, website etc successfully convey your company’s point of difference? Are they consistent in how they look and feel and how they represent your brand? By conducting a marketing audit of your business, Synthesis will uncover the answers to these questions and many others.
When we carry out your audit, we’ll focus on all the key marketing elements that impact on you achieving your business goals and objectives - aspects of your current marketing strategy such as target markets, brand, positioning, and marketing spend, as well as your communications plan, marketing processes, customer retention and marketing collateral.
At the conclusion of the audit you’ll receive a concise report of the findings, with an emphasis on recommendations for improving your marketing performance. You will have a clear idea of how to get the return you need on your marketing investment.