Singer Asia distributes a variety of consumer durables, especially products for the home. Products include:
- Home appliances, such as, air conditioners; dishwashers; kitchen ranges; microwaves; refrigerators, freezers and bottle coolers; washing machines and dryers; as well as small kitchen appliances and sewing machines;
- Home electronic equipment, such as, color televisions, including plasma, LCD and LED products and home theatre; DVD players; personal computers; portable audio products; and telephone and satellite television equipment; and
- Other durables such as bottle coolers, generators, home furnishings, mobile phone reload machines, motorcycles and water heaters.
The range of products vary by location but all of the retail operations offer a core range of most of the home appliances and home electronic equipment.
It is the Asia Company's strategy to broaden and update the product offering. New types of products are reviewed and added to the local product offerings on a regular basis.
Most products continue to be sold using the Singer brand although a meaningful share, especially in Sri Lanka, and, to a lesser extent, in Bangladesh and Pakistan, are now being sold using a variety of other well-known names, often under exclusive brand distribution arrangements. The Asia Company is an exclusive distributor or co-distributor in certain markets for such well-known brands as Haier®, Hitachi®, Phillips®, Samsung®, Skyworth®, TCL® and Whirlpool®. Reflecting the multi-brand offering, Singer shops in the retail markets have been re-branded "Singer Plus".
Most of the consumer durable products sold by the Asia Company are sourced from third party manufacturers, either in fully assembled or kit form. Singer Asia has maintained strong historical relationships with several leading global and local Asian manufacturers.
In some cases, where there are local efficiencies or tax or duty incentives, manufacture or assembly of certain products is carried out by the local Singer Asia operating company. Presently, motorcycles and televisions are assembled in Bangladesh; freezers, gas appliances, refrigerators and sewing machines are manufactured and air conditioners, microwaves, televisions and washing machines are assembled in Pakistan; and domestic and agricultural water pumps, furniture, paddy threshers and refrigerators are manufactured, and motorcycles and sewing machines are assembled in Sri Lanka. Singer Asia also manufactures consumer and industrial, electric wire and cable in Bangladesh.