Email Marketing Consultant | Wellington, New Zealand

By: Search Engine Marketing Consultant  06-Dec-2011

I have a question for you . . . how do you ensure your website and your brand stay top of mind for your prospects after they leave your site?

How do you continue to build trust and authority so that they come to view you and your company as the experts?

And how do you position yourself to send prospects offer after offer over time without being seen as a spammer?

This is called a ‘double opt-in’ system.

The best way to maximize uptake is to offer a compelling reason for visitors to subscribe in the first instance.

You can see an example of this right here on this page with the free report offer to your right.

The 7 Secrets of

Websites That Sell

Simply enter your name &
email address to get

Okay . . . I can hear you saying to yourself “but I don’t have time to write a free report, let alone a newsletter every month!”. That’s where we can help:

  • We can facilitate the production of your free report and ongoing content
  • We can queue up content to be delivered to new subscribers according to a specific schedule (ie the same compelling content is efficiently redeployed over and over . . . but only once per subscriber)
  • We can broadcast new ‘one-off’ content to all subscribers on your list in a single mail-shot at any time

First, we might commission a freelance writer to assemble a collection of vegetarian recipes supplied by yourself into an ebook that will be used as your initial signup incentive.

Finally, the subscriber is automatically inducted into your new Coupon of the Month club . . . a compelling new offer that goes out every month offering a special ‘subscriber only’ discount on your products and services.

Simply tell us what your new offer is every month and we’ll create a coupon and post it to your website and the business listing we maintain for you on Google Places:

Customers print out these coupons and redeem them in-store. When they do, your staff simply notes the tracking code in a register kept for that purpose so you can calculate your return on investment.

Contact Search Engine Marketing Consultant

Email - none provided

Print this page

Other products and services from Search Engine Marketing Consultant


Our Services - Web2Store Marketing Consultants

30 second video slideshow made from a series of photos provided by the business with music and custom voice-over narration. Web2Store provides “done-for-you“internet marketing services to small-medium sized businesses throughout New Zealand. Setup of Google Analytics for detailed visitor and lead tracking.


Video Marketing Consultant | Wellington, New Zealand

Standard Video: 30-second video slideshow made from a series of photos provided by the business with music and custom voice-over narration. Premium Video: 30-60 second full motion custom video shot on location at your place of business by a professional filmmaker. Web2Store puts your video in front of the customers you want to reach.


Pay Per Click Advertising Consultant

While click costs vary by industry, leading researcher Piper Jaffray has estimated the cost of search marketing generated sales leads to be the cheapest of all the major marketing methods commonly in use today. The major players in the mobile space have made it clear that this will be the fastest growing market for their advertising products by far for some time to come.


Google Maps Marketing Consultant | Wellington, New Zealand

Firstly, until a listing is claimed by the business owner, that listing can be edited by anyone and there have been many reports of unclaimed listings being hijacked by spammers, competitors and crooks. Secondly, by claiming your listing, you can optimize the listing in ways that give you a better chance of winning a spot in the coveted 7 Pack results for Google Search.