Sabre Travel Network - Sabre Airline Merchandising

By: Sabre  06-Dec-2011

The airline industry is evolving. Carriers today are looking for new ways to gain a marketing edge and increase revenue. Many are finding the answer in merchandising their product - by either unbundling or bundling fare features. You need the tools to manage these trends, and Sabre Airline Merchandising is the solution.

As an agent, you want to know the full array of airline products and services. You also need easy, efficient and transparent shopping and booking of these products. Sabre Airline Merchandising delivers- it empowers Sabre Connected Agents to deliver the best travel services at the best value.

The two components of Sabre Airline Merchandising are:

  • Air Extras
    Air Extras supports the unbundling of fares, which results in carriers offering optional add-on services for a fee. Sabre Air Extras provides you with the content and tools to support customers' requests of these services. Booking these ancillaries is as easy as booking the airfare!
  • Branded Fares
    Branded Fares supports airlines' creation of unique product brands that bundle features together to appeal to different types of buyers. This creates a price/value proposition where the buyer gets more for their money as they buy up. Sabre Branded Fares provides you with quick access to the brands, their specific attributes and streamlined selling.

Currently, a number of airlines provide merchandising content through Sabre Airline Merchandising, with many new carriers to be added in the future.

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