RSG Media - Yield Optimization, Revenue Management, Revenue optimization, Yield Management

By: Rsg Media  06-Dec-2011
Keywords: Revenue Optimization

What makes RSG’s approach successful is the six separate modules, applying Ad Sales Revenue Optimization techniques to each part of the Ad Sales Lifecycle: Pricing & Forecast, Reserve Planning (Upfront vs. Scatter), Deal Planning, Log Scheduling, Deal Maintenance, and Stewardship. By addressing each of these critical areas separately they have found new ways to use existing ad inventories more effectively and extract significantly higher revenues.

What exactly can be optimized by using these tools?

Keywords: Revenue Optimization

Other products and services from Rsg Media

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RSG Media - Cable & Broadcast Ad Sales Proposal Management, Deal Management, Ratecard Software

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RSG Media - Zoox Digital Media Tools for Order Management and Analytics

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RSG Media - Services

Our experience affords us the unique opportunity to not only share our skills, but our knowledge—the industry’s best practices—with our clients. We develop and support world-class applications at the client’s site or on our premises and offer a full array of consulting services. RSG Systems offers over 23 years of experience building the applications critical to the media and entertainment industry.