Survey Sample | Research Now

By: Research Now  06-Dec-2011

Research results are only as good as the underlying sample being used. That's why we put so much emphasis on the quality of the sample we provide to our clients.

We understand the importance that sample planning plays in the research process and work closely with our clients on each project to ensure we deploy sample exactly as required, according to the overall project design.

And we are constantly evolving our sampling processes and tools to ensure efficient and accurate deployment of sample on each project.

Our sample selection process begins with a client kick-off call to define and confirm each project's and client's specific needs, since these can vary from project to project, from job to job.

Once the needs have been defined and the scope of the project has been agreed to, our Project Management team prepares the sample for deployment.

For example:

  • Targeted sample (using any of our 300+ psychographic or demographic business-to-business or business-to-consumer member profiles)
  • Pre-screened sample (used on low-incidence projects to maximize respondent experience and ensure quality data) to field a project.

We pull sample files randomly and have the ability to exclude respondents based on past participation from previous research studies. If required, we can also re-contact respondents from the same survey for a follow-up study.

Sample deployment is controlled using our internal panel management system and we can manage invitations in batches, by time zone and by geography.

We also have the ability to replicate sample pulls with unique respondents to ensure consistent sampling methodology and selection during the course of a study.

Additionally, a quality control system is utilized to detect any potential overlap between sample waves and batches to ensure that the sample is consistent and unique before it is delivered to a specific study.

Since we offer the industy's most comprehensive consumer, business and specialist panels, you benefit from the widest range of online sample options.

Other products and services from Research Now


Our Research Services | Research Now

You would be hard pressed to find a group of more experienced and knowledgeable professionals who understand the intricacies of the research industry. Client-centric approach allows us to explore unique applications of these products in developing comprehensive solutions that go beyond expectations.


Online Survey, Hosting, Programming | Research Now

Our experienced team of over 100 survey programmers have a proven track record for fast, accurate and reliable programming. Whatever the challenge, whatever the budget, whatever the timeframe –– they will deliver the results that you need. Ability to handle multi-country, multi-language, and complex surveys. Over 100 highly skilled survey programmers who understand research.


Smartphone App, Mobile Surveys | Research Now

With ‘conventionally-accessed’ Internet predicted to give way to mobile-accessed Internet within two years, and adoption rates for smartphones set to outstrip ‘feature’ phones, App usage will continue to grow. Our Smartphone App offers researchers a new, exciting and interactive way to engage survey participants, including typically hard-to-reach audiences.


Social Media Research, Online Panel | Research Now

Research Now offers sample in countries where social media is undeniably becoming more popular, thus empowering you with the ability to target a unique population of social media users and gain the valuable insight they require on a global scale. We measure respondent satisfaction after every survey experience and then use the respondent feedback to improve the respondent experience.


Online Reporting for Market Research Companies | Research Now

Once your reports are set up, they will be updated wave on wave with new data, allowing comparison between waves of data and offering further analysis possibilities – which will save you time. Our Online Reporting Tool enables you to access and generate cross-tabular reports for your projects whenever you wish. Reports are shown as tables or graphs and you can download them into Excel and PowerPoint to adapt or re-use later.