Raisin Social believes that wine producers must own or have a significant stake in the Brands under which their wines are sold, particularly against a background of varying commodity prices and turbulent patterns of supply and demand. Awareness and protection of “brand value”, based on quality and price, protects wine producers against short-term expediencies that can devalue their brands.
All brands represented by Raisin Social are owned by producers and managed and protected in the UK under tight distribution agreements. The proven strength of these agreements and the obligations they enforce ensure that it is in the interests of both parties to seek to make the brands as valuable as possible. As exclusive distributors in specific territories, Raisin Social therefore generously co-invests with brand owners in brand development and in marketing.