Powerade Isotonic range - Powerade

By: Powerade  06-Dec-2011

In 2006 POWERADE launched the POWERADE ISOTONIC formulation of POWERADE sports drinks, which are designed to be in balance with your body's fluids to give you fast hydration and energy when you need it most. For those who train hard and push their body to the limits, sports drinks can be a key component to maintaining performance. Studies undertaken in March 2006 showed that rowers could perform at their peak for longer with POWERADE ISOTONIC.

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Why drink a sports drink over water

The two main perspectives which differentiate a sports drink from water alone are the additional supply of fuel with the hydration, and the improved absorption of fluid into the body. Carbohydrate is the primary fuel source for muscles which are working at a moderate to high intensity, and late in a bout of prolonged endurance exercise1.