Aligned Marketing

By: Coherence Solutions   02-Jul-2013
Keywords: Business Coaching, Business Development Service, Business Start-Up Mentor,

One of my clients was struggling with marketing his product. Together we did an in-depth analysis of all of the possible benefits that the product could deliver and eliminated most of them if they were not sufficiently different from what was already available or were too difficult to sell. We picked the best few and created a highly targeted value proposition. We tested the proposition with a good sample of prospective customers and by using their reaction, refined the typical customer who would benefit most. We then analyzed which channels would most effectivley reach our target customer and relaunched the marketing. The result was a 4 fold increase in sales conversions

Keywords: Business Coaching, Business Development Service, Business Start-Up Mentor, Online Business Coach, Product Marketing Consultant, Webinar Business Coach,