Nearly 90% of all buyers start their search for their next home on the internet. This means that online advertising is the most important component to selling your home successfully. Buyers are visual - they have to like what they see to buy, so professionally shot photos are essential. Listings without good photos or with only an exterior shot are often passed over and ignored by potential buyers.
At Optimo we only utilize the services of professional photographers.
Photographs are an invitation to view and should be as inviting and enticing as possible. Here are some examples of the difference between a real estate agent’s photos, and those taken by Optimo’s professional photographer Jane Fletcher: