Older News - 2010

By: Optimed  05-Apr-2012

Canon Europe, world-leader in imaging solutions, announced today initial integration steps with Optopol following Canon’s announcement of December 2009 to acquire the company.

The combination of Canon and Optopol capitalises on an excellent complementary fit in product mix, technology synergies and channel mix. Canon’s aim through this acquisition is to achieve the world’s No.1 position in the comprehensive ophthalmic diagnostic equipment market. 

Mr. Yoshiyuki Masuko, Senior Director, Medical Systems Division, Canon Europe, said, “Canon welcomes Optopol as a new partner and subsidiary company of the Canon group.  The new combination enables Canon to enter the field of Optical Coherence Tomography (OCT), which is expected to undergo significant growth, and we are excited about the opportunities this will bring for our customers by offering a greatly enhanced product portfolio.”

Optopol’s product line-up boasts strengths in such areas as OCT, ultrasound scanners, corneal topographers, and perimeters, while Canon excels in the areas of retinal cameras, refractometers and tonometers.  Through the combination of these two complimentary product lines, customers will benefit from an enhanced product portfolio spanning a wide range of ophthalmic diagnostic systems.

Canon and Optopol are working together on integration planning at both global and regional levels, using their combined strengths to provide greater customer value and to create ground breaking new ophthalmic diagnostic tools through joint development activity.

First steps have been taken for the integration of product portfolios in the Europe, Middle East and Africa region: Optopol products are being launched in the Canon sales channels over the course of the second half of this year.  Further short term cross sales plans between Canon Europe and Optopol are in development.

June 1st 2010: OptiMed now call South Australia home:

Optimed are pleased to announce the appointment of Mr Andrew Hawkes as regional manager  for South Australia. Andrew  comes to OptiMed with a sound technical background adding his talents to our national skillbase. Andrew has many established contacts within the optical community and will no doubt be a valuable asset to both OptiMed and the local eyecare community. Andrew is based out of inner city Adelaide.

Andrew can be contacted in the following ways:

May 23rd 2010: How’s your macula?

The weekend of May 22-23 set the scene for the MD Foundations public awareness campaign  "MD Week" beginning Monday

24th May. During this weekend the crew from Optimed were present at the scene of two major awareness initiatives of the foundation. The first on Saturday 22nd May was an education seminar held at the Wesley Centre in Sydney's CBD. Up to 300 guests came along to hear MD foundation prominaries Dr Paul Beaumont and Ita Buttrose talk about Macula Degeneration. The attendees were then given an opportunity to ask questions and share experiences about the condition. Optimed staff and local Optometrist Narelle Hine were on hand to photograph the macula's of attendees with Narelle able to give some advise to people about their eye health.

The official media launch of MD week was held in Kiribilli on the 23rd to announce the theme for MD Awareness Week 2010 - “How’s your macula?” This theme will run through the entire campaign including the seven week TV and radio advertising campaign, print and television media and the Australia wide direct mail campaign. Again Optimed were on hand to photograph some of the assembled dignitaries and help create awareness.

"With the ever increasing awareness with-in the community of macula disease we were on hand to show just how easy  it is to have your eye screened by your local Optometrist with the aid of a retinal camera" said Optimed CEO Robert Sparkes.

MD foundation Patron, Ita Buttrose conducted a revealing interview with Queensland minister for disabilities and multicultural affairs Annastacia Palaszczuk .The minister, who at only 34 was diagnosed with a macula condition and had hoped creating public awareness of her condition at the launch of "MD Week", she may save the sight of many Australians at risk. Ms Buttrose revealed that there is an hereditable link with many diseases of the macular and urged everyone to have regular eye tests. Prominant Sydney Ophthalmologist and founding MD Foundation director, Dr Paul Beaumont was on hand to promote macula degeneration awareness and good eye health. Dr Beaumont was able to demonstrate first hand the use of the Canon non mydriatic retinal camera to the various media outlets present on the day and show how it is able to detect subtle changes to macula health. Another celebrity showing support for the foundation was comedian Jean Kitson, who mingled with guests discussing the various issues surrounding eye health.






March 2010: OptiMed launch new CMS website

OptiMed launch their powerful new website, simplifying the task of getting valuable product information and assistance.

Registered users can have information on new products sent to them as they arrive into our facilty. This keeps customers up to date with latest technology and product releases. As well as providing a source of product information, users can utilize many other avenues to locate  further information on our products e.g accessing our archive of literature and/or scientific papers provided to us from manufacturers and other resources from around the globe.

Our new contact and technical assistance sections will put you into contact with our salespeople or technicians who will have messages delivered to them through our website's contact forms. This means that regardless of where our sales and service people are, they will be able to receive a message via their mobile communications device alerting them to your situation.

Another  inovative solution for fast customer support has been our OptiMed Online Solution , implemented in October last year. This has proven to be highly effective and a valuable resource for our customers. We are certain that Optimed's new "Webservice" section will be just as popular and provide a superior level of service.

 January 2010: Nyenkamp Joins OptiMed NZ

After many years service with OHL’s instrument division “Eyetech” , Robert Nyenkamp has taken on the role of General Manager, OptiMed NZ Ltd.

Robert’s focus will be to continue to grow OptiMed as a diagnostic and therapeutic instrument supply company.  Nyenkamp says “I am excited to take on the role of managing this company which, without doubt, has a great line of products that many local ophthalmologists and optometrists will enjoy using”

“ I look forward to utilising my many years of experience and service within the industry to establish OptiMed as New Zealand’s premier eye care supplier” Robert adds.

On January 18th 2010, Robert will join technician, Simon Maddock in supplying and servicing the needs of the local eye care community. OptiMed’s office and showroom are located in Auckland.

Nov 09: OptiMed Have Relocated

OptiMed have relocated their head office to a large modern facility in Lane Cove West technology area.This facility is just 8km from Sydney CBD along a major transport route.

The new facility features a 580 sq m high ceiling warehouse, huge purpose built showroom,alarge dedicated technical repair area with a separate laser and camera repair centre. There is also a dedicated meeting and training area equipped with audio visual facilities.

Plenty of off street parking is available for customers wishing to visit our showroom.

OptiMed, with this new facility, looks forward to providing an even higher level of service and an expanded range of products to our customers.

OCT 09: OptiMed Launch online assistance with Optimed Fast Support

OptiMed technical services can now assist all of our "online" customers with this innovative net support product. Our technicians and I.T support people can now readily access a customers PC's in "real time" eliminating the need for our customers to follow complex instructions via telephone.

This service will be provided free of charge for our customers with service contracts and for a nominal fee for those who don't have. The cost saving to our clients is significant, as it often eliminates the need to travel to the customers location. The service also provides the ability to quickly support remote sites.

Access to this service is as easy as logging on to the OptiMed website and selecting "OnlineSupport"  menu item at the top of any page.

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Other news and updates from Optimed


OptiMed adds Ocular Instruments Agency to profile

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OptiMed announce Essilor Edging Equipment distributorship

Heading up this venture will be industry veteran Mark Stapleton who will take care of a team of 6 technicians who are undergoing training in order to service and support both new and existing Essilor edging customers. We utilised this conference to determine the level of interest and support for the product locally and have had a great response to the new generation machines now available" said OptiMed's MD Robert Sparkes.