Palo Alto Networks' next-generation firewalls enable enterprises to identify and control applications, users, and content—not just ports, IP addresses, and packets—using three unique identification technologies: App-ID, User-ID, and Content-ID. These identification technologies allow enterprises to securely enable application usage using business-relevant concepts, instead of following the traditional "all-or-nothing" approach offered by traditional port-blocking firewalls used in many security infrastructures.
Founded by security visionary Nir Zuk, Palo Alto Networks offers real innovation in the firewall by enabling unprecedented visibility and control of applications and content – by user, not just IP address – at up to 10Gbps with no performance degradation. Based on patent-pending App-ID™ technology, our next generation firewalls accurately identify applications – regardless of port, protocol, evasive tactic or SSL encryption – and scan content to stop threats and prevent data leakage. Enterprises can for the first time embrace Web 2.0 and maintain complete visibility and control, while significantly reducing total cost of ownership through device consolidation.