Websites are created for visitors to use. Some of these web visitors will become our customers.
But no matter what happens, the visitor’s needs must be met.
Are you forgetting something?
In your website, you just informed your customer of the benefits of your services, talked about their great value, the low risk nature, and even about the low payments.
But have you told them what to do next?
Firms outside of the Internet have been giving away free samples of products or selling some products for less than cost (lost leader) for years.
There's nothing particularly new about this idea.
And it also might be the right formula for your website.
The four major tasks that companies can accomplish with their websites are (1) brand development, (2) revenue generation, (3) cost savings, and (4) customer support.
Website usability is the art of making websites easier to use.
Visitors to business sites expect more and tolerate less; therefore are more likely to leave a confusing site.