Is Your Website Customer-Focused Article from WDX the Web Design eXperts

By: Wdx  05-Apr-2012
Keywords: Graphic Design, Logo Design, Web Design Company

A website that is not customer focused spends too much time talking about their company rather than solving a customer’s problems or getting the visitor more interested in what we have to say.

It is better to focus on the benefits to customers and helping customers solve their problems rather than saying too much about our own company.

Self absorbed company websites dwell on their wonderfully engineered offerings, their superior manufacturing techniques, and the brilliance of their people. While it is fine to make the company look good, this should take second place to the customer’s interests. Too many websites writers forget this.

When you consider that the average visitor has an attention span measured in seconds, and that he scans the web instead of reading, it just makes sense to focus on the website visitor’s interests and needs.

Make sure that the customer fits into the website.

The underlying concept is simple: The most effective marketing communications puts your customers first, not your company. By focusing on customer needs, you are more likely to fulfil your company's goals.

As obvious as this statement would appear, it is similarly obvious that many site developers don't follow it.

Keywords: Design Experts, Graphic Design, Logo Design, Web Design Company, Web Design Experts, Web Site Development, Website Designers, Website Developers

Contact Wdx

Email - none provided

Print this page

Other news and updates from Wdx


Web Articles | WDX the Web Design eXperts

Visitors to business sites expect more and tolerate less; therefore are more likely to leave a confusing site. Some of these web visitors will become our customers.


Web Article: A Clear Call for Action

This makes it easy for them to just tick off the requested information, select items from drop-downs, and fill-in the blanks. Opt-in boxes are so prevalent now that most visitors have no problem entering their information. Successful direct mail packages include toll-free numbers and self-addressed stamped envelopes.


Classic Web Marketing Strategy: Give & Sell a Web Article from WDX

Firms outside of the Internet have been giving away free samples of products or selling some products for less than cost for years. People may not know about your firm or your products. You offer these customers upgrades to the software. Your customer base will likely stay small. Give Away and Sell Upgrades.


Getting the Most Out of Your Business Website

There are two basic ways to generate revenue on the Internet: lead generation and online sales transactions. You seek to communicate an image about your company: One that will register in the minds of your customers. Many businesses are able to lower costs significantly by moving certain business processes to the Internet. Even though the Web is no longer a level playing field, small businesses can still compete.