Advertising, Writing, Publishers
Advertorial is the combination of advertising and editorial. It is used for the promotion of a product or service and is written to make it appear as an informative article.
Good advertorial is informative and includes a sales pitch which is acceptable to the reader because of the information they get with it.
Well written advertorial points out features and benefits and provides an emotional hook. It is often more valuable than direct advertising because it offers more information than can be included in an advertisement.
Advertorial is a Dwordle forte.
Editing and Proof Reading
Proofreading seeks out spelling and punctuation errors, as well as typographical errors (typos). It represents the final coat of lacquer in the writing process. All writing for public consumption should be proofread.
Written errors are easy to make, and just as easy to miss if you are the writer. If a document is important, it should be proofread. Proofreaders need a sharp eye and Dwordle’s is honed so that mistakes appear to rear up off the page.
Editing is a different process. Good editing includes checking spelling, grammar and syntax, but it also looks at the overall construction of a piece of writing, at whether paragraphs are logically linked, and concepts presented in coherent sequence, as well as at the general readability of a document.
Dwordle offers a high standard editing service of documents up to 2500 words for clients. Book editing will be referred to a specialist in the field.
A feature article is a magazine-style story of generally between 500-2500 words on a researched subject, usually entailing at least one interview, and always accompanied by good quality hi-res images.
Dwordle carries unpublished exclusive magazine-style features in stock for publishers who need something urgently. Feature stock is normally in the arts or rural arenas but there are exceptions. Subscribe to the newsletter to keep up with new material as it is produced.
Syndicated features (previously published versions) are also available.
Use features to entertain and inform and to engage the reader in your publication.Syndicated features (previously published versions) are also available.
Miscellaneous Writing Services
Letters – a service for people who need a well written letter free of errors for job applications, communication with professionals, agencies, clients, etc. This service is often also used by people for whom English is a second language.
Business Proposals – Your proposal put into good English utilising Dwordle’s sales and promotion background. Error free, making good sense, making you look good.
Newsletters – Your material organised and written into a lively, informative document. Takes the drudge out of your hands and you get quality, organised text back.
News and Press Releases
A press release is an announcement, usually with supporting information, and contacts for further information, which is disseminated to media; print, broadcast or digital. The information is free for the use of any media who choose to run it.
Press releases are often utilised by promoters and marketers to get free promotion, but they are also used by politicians, business leaders, government agencies, and anyone wishing to access media.
A press release is more likely to be picked up by media if it is written in a publishable form and doesn’t have to be reworked. Sometimes a press release is picked up because there’s a hole to fill and your release is more or less the right size, and doesn’t require extra work. In other words it’s cheap copy.
Well written press releases are valuable tools. Use a press release to get the word out.
News releases examples:
Photography – quality originals. Currently shooting with a Sony DSC-H1 digital camera.
Hi-res images to accompany articles where appropriate.
Hi-res images for sale from the Photo Library.
Photo Library is sorted into categories. Many more photos are held off-line if you’re looking for particular imagery. Please ask.
A profile is a story about a person or a business and can be anything from 200-2500 words in length. Depending on where they are published and the number of words, profiles can be indistinguishable from features. Often a feature is a profile.
Profiles are generally presented as human interest or informational stories and are used to promote people/businesses in a non-commercial fashion. A good profile illuminates by placing its subject in a realistic but positive light.
Use profiles as features, newsletter pieces, website copy, as part of a prospectus, in brochures, or as newspaper copy.
Where possible Dwordle supplies original photography with profiles, or relevant publishable photographic material which is sourced from the subject.
Writing research is the sourcing of detailed information on any given subject as the basis for writing knowledgeably about that subject.
Research may involve as little as a five minute telephone interview. It might include a major study such as for a biography in which many interviews are carried out and libraries and archives contacted and/or visited to source information. Detailed research often necessitates reading books on your topic and perhaps, on related topicss. The purpose is to create a sound knowledge base from which to write.
Factual writing usually requires some research and a good researcher will be able to come up with the tidbits that give an article or book the edge.
The services of a good writer with creative flair are often under-valued, largely because potential users of such services believe they can do it themselves, and save money.
Inexperienced writers save money at their own expense – something they cannot recognise until the effects of their writing have been seen.
Would you have won that contract if your proposal had been better ordered, written, proofed?
“Paying for quality writing is not an issue of cost, but one of valuable benefit to the purchaser.”
Most people with English as a first language can write in English. They reason that they can use the spell-check function to correct their spelling errors and can’t imagine what else they could possibly need.
The inexperienced writer generally has never studied the flow of text, so when their ideas come out, they write them down in the order they thought them. If they are one of the rare birds whose thought processes are linear and logical, this might work for them, but it’s likely they’ll miss the nuances of grabbing and then holding the reader’s attention. A raw flow of thought is generally far from spell-binding.
A good writer will immediately engage and then retain the reader’s interest for the duration of the document, be it a letter or a book.
“A good writer will immediately engage and then retain the reader’s interest…”
Once the document has been produced in the raw, i.e. the basic ideas/outline, then the business of crafting begins. Writing is a skill. It is a learned craft which is improved by years of experience. Highly talented writers produce great works of literary art, but even the most talented of them have usually studied the craft.
Paying for quality writing is not an issue of cost, but one of valuable benefit to the purchaser.
- The object of any piece of writing is to make your reader understand exactly what you have to say – David Lambuth, The Golden Book on Writing
- Style requires digesting who we are. It comes from the inside – Natalie Goldberg, Wild Mind – Living the Writer’s Life
- …any sort of writing can be creative if it is done passionately by someone trained to be a writer – Murray H. Holcroft, A Sea of Words
- We have this idea that we need to be in the mood to write. We don’t. – Julia Cameron, The Artist’s Way
- Purely from wishing to be a writer, I thought of myself as a writer – V.S. Naipaul, Literary Occasions