Webcopy and SEO
Search Engine Optimisation, Business Communications, Copywriters
Website copywriting is a specialist skill that requires a good understanding of how to write for the web. Effective Webcopy is designed not only to rate well with the Search Engines for your business' products or services but also to help visitors to decide they want to do business with you.
Search Engine Optimisation - or SEO - is primarily driven by the content on your website. This means the text has a lot of influence over where your webiste rates with the major search engines for the searches potential clients make to find your products or services online. A professional webcopy writer will assess which key search phrases are likely to be used by your target market and work out how best to utilise them in your website's content. At the same time, it is important to write the webcopy in a way that is still reader-friendly, making it simple and desirable tfor visitors to make contact or make a purchase.
, Search Engine Optimisation