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By: Nielsen Online  06-Dec-2011
Keywords: Market Research, Online Advertising

Nielsen Online's innovative suite of Internet media and market research products help publishers and brands understand, measure and respond to online consumers. Proprietary tools, syndicated services and custom analytics provide actionable insights to help you differentiate your product, site or brand, target your audience, define your business objectives and power your online strategy.

  • Examine Web audiences by site, demographic profile and behavior
  • Identify your target audience, where they go, and what they do online
  • Optimize your online advertising strategy
  • Evaluate your competitors' strategies, site traffic and advertising spends
  • Measure streaming media and online video consumption
  • Understand your brand impact across online and offline media
  • Develop and execute winning content strategies
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Link Consumer Attitudes and Behaviors for Breakthrough Online Insight


 

Reach/Frequency is available in these countries:


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Market Intelligence:

 Complete benchmarking of your site performance against other SiteCensus-tagged sites in your industry or local market.


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SiteCensus Streaming:

 Accurately measures streaming media initiated and viewed on your site.


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SiteCensus Mobile:

 Reliable, quality SiteCensus data to measure your content served via mobile devices.


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SiteCensus Mobile is available in these countries:


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VideoCensus is available in these countries:


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These products and associated modules and services are protected by one or more of the following United States patents and their foreign counterparts: 5,675,510, 5,796,952, 6,108,637, 6,115,680, 6,138,155, 6,643,696 and 6,673,386. Other patents pending.

Keywords: Market Research, Online Advertising