insuranceViz » BIS

By: Modern Analytics  06-Dec-2011
Keywords: Target Marketing, Promotional Dollars


Gain deeper insights into premiums and claims by customer, by product and by geography. Create thousands of customer segments for micro-targeting risk and marketing opportunities. Better understand product risk profiles and profitability by product, customer segment and geographically. Counter higher levels of fraud (due to tougher economic conditions). Learn how customers react differently to the same variables.


vizExplorer helps you understand the complexities of your insurance business and identify practical ways of improving the profitability of your business. In particular, ask yourself..

  • Would understanding the influence geographic location has on risk and the marketing penetration by geographic location assist in knowing which geographic locations to spend marketing dollars on?
  • Would understanding which bundle of products are bought by which group of customers, help identify further cross-sell and up-sell opportunities?
  • Would identifying areas where you are over- and under- investing marketing or promotional dollars allow you to better target marketing spend?
  • Would understanding patterns and characteristics of those customers with missed payments or lapses provide greater insights into maximizing renewals?

Keywords: Promotional Dollars, Target Marketing,

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