Technology is opening up an every-increasing array of communication mediums and distribution portals challenging the way that traditional media and entertainment companies do business. In addition, the flourishing availability of user-created content and online interactions is creating new opportunities.
vizExplorer helps you understand the complexities of your media/entertainment business and identify practical ways of improving the profitability of your business. In particular, ask yourself..
- Would understanding the revenue optimization curve for particular genre or titles by location help optimize distribution for related genre or titles?
- Would understanding changes in revenue over time by product category and distribution portal by geography provide greater insights on when and where to invest marketing dollars?
- Would understanding the adoption rate of new titles and/or mediums of distribution by segment and/or geography provide better information on maximizing revenue?
- Would understanding relationships between title releases to the main media and title releases to secondary media assist in predicting in revenue patterns for subsequent related title releases for those media?