clubViz » BIS

By: Modern Analytics  06-Dec-2011
Keywords: Target Marketing, Industry Data, Marketing Spend


"The clubViz product exceeded my expectations and provided analytics that I thought were only available to larger operators. I was especially pleased to be able to login from my web browser without doing anything and experience a rich interactive experience with my data. I recommend this product to any club making gaming and marketing decisions where the desire is to offer real value to its members."

Tony Murphy, CEO of Redcliffe Leagues Club


clubViz is a powerful, easy-to-use, club and hospitality industry data visualization solution that allows club operators to directly query their data, and enable them to see what they need to do. Understand the complexities of your club/hospitality business and identify practical ways of improving the profitability of your business. In particular, ask yourself..

  • Would understanding the influence geographic location has on a player's willingness to play at your club, versus a competitor's club in the same geographic area, assist in knowing which geographic locations to spend marketing dollars on?
  • Would understanding the relationship between time of day and market basket preferences enable you to optimize targeted time-of-day promotional activities?
  • Would knowing customers with high Average Profit Percent compared to Theoretical Profit Percent result in different incentives being provided to them?
  • Would identifying areas where you are over- and under- investing allow you to better target marketing spend?
  • Would showing the ROI on marketing spend across thousands of customer segments help better measure marketing success?
  • Would understanding the next predicted customer 'visit date' provide a better ability to target those customers who are "overdue" on their predicted trip?
  • Would understanding the next predicted customer 'visit date' provide a better ability to target those customers who could be incentivized to come in earlier than predicted?

Keywords: Industry Data, Marketing Spend, Measure Marketing, Target Marketing

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