News Articles

By: Microbrewing  05-Apr-2012
Keywords: Beer, Brewing, Malt

By James Atkinson

Craft brewer Little Creatures believes the cider market will continue to grow over the coming years, a prediction at odds with that of Coopers earlier this week.

Coopers executive chairman Glenn Cooper this week questioned the longevity of the cider market in Australia, and said the company had no intention of entering the category.

"While it is experiencing substantial growth it is still a small part of the overall market when compared to beer volumes," he said.

"I would say that cider still may turn out to be a short-term trend and that consumers may move onto something new."

But Miles Hull, head of creative development and marketing at Little Creatures – maker of Pipsqueak Cider – told TheShout that cider will continue its growth – "no question".

Hull stressed that Little Creatures has nothing but respect for Coopers, which clearly has valid reasons for sticking to making beer.

But he challenged Glenn Cooper's view that the growth prospects for the cider market are limited.

"I don't think the UK reflects that. In terms of what is going on over there, I would challenge him [Glenn Cooper] on that," Hull said.

"The UK proves that cider is going from stren1200

Keywords: Australian Beer, Beer, Brewing, Craft Brewing, Homebrewing, Malt, Microbrewing,

Contact Microbrewing

Email - none provided

Print this page

Other news and updates from Microbrewing


Craft Beer News

I have travelled around Australia and New Zealand extensively filming my TV show Mercurio’s Menu and am often frustrated by not knowing where all the good spots are for a boutique brew, a good feed or something fun for the family to do but now thanks to the Ultimate Beer Guide I won’t be missing out any more.