Marketing Analytics Planner

By: Marketing Analytics  06-Dec-2011
Keywords: Marketing, Marketing Analytics

Marketing Analytics Planner uses model results to guide management through the development of more profitable marketing plans. Users can easily change marketing inputs and forecast the expected impact on profit, revenue, and share. Cost inputs and core volume can be edited for greater flexibility and control. MAP is an effective tool at multiple levels, from weekly media plans to annual marketing or operating budget exercises.

Keywords: Marketing, Marketing Analytics