Action Bait & Tackle's exclusive range of both freshwater and saltwater fishing gear is available through retail stores across New Zealand.
Led by passionate and experienced anglers the team at Action Bait & Tackle love innovation and top of the range gear. We aim to provide the keen anglers of New Zealand with exceptional quality, cutting edge products suitable for our fishing conditions. Action Bait and Tackle are regularly involved in recreational and competition fishing, we talk to anglers and competitors so we know what gear works and what doesn't.
In addition to our growing range of tackle we also manufacture our own bait and berley; it's 100% pure with no additives, extra oils or fillers used. It's premium quality and 99% of the raw product is caught and processed right here in beautiful New Zealand.